United Arab Emirates Oil Free Essay Example, 2250 words

The UAE is also diversifying its economy through a huge construction boom, an enlarging manufacturing baseline, and a prosperous service sector. There is a current $350 billion in an active construction project. Examples of these include the Buri Khalifa that is slated to be the tallest building in the world, Dubai World Central International Airport slated to be the most expensive ever built airport when it is completed and the three Palm Islands slated to be the largest artificial islands in the whole world. Other projects are the Dubai Mall slated to be the largest shopping mall in the world and some man-made archipelago named The World that aims at increasing Dubai s tourism industry that is also growing fast. In the entertainment sector, the construction of Dubailand that will be twice the size of Disney World and also the construction of Dubai Sports City that will provide homes for the local sports teams and will be part of the future Olympic bids. The United States companies can be interested in these construction opportunities. The UAE must be a first-mover in the creation and use of new machinery, which could be done with help from U. S.We will write a custom essay sample on United Arab Emirates Oil or any topic specifically for you Only $17.96 $11.86/page Also in the complex, we have a chief power plant having a connected water unit, a steel fabrication unit, and some aluminum smelter unit. The complex is undergoing an expansion; a large global passenger and a cargo airport named Dubai World Central International Airport are also planned in the complex.

Design And Prototyping For The Same Problem Space Essay

In this essay, I will introduce what I did in this semester of this course, and also will outline what I learnt from this course and in the process of the design and prototype making. Meanwhile, I will reflect what I would to do if I met the iteration of design and prototyping for the same problem space. And in the last part of this essay, a reflection analysis of the project, which related to the theoretical context provided by the lecture material and self-directed research will be provided in this essay. PROJECT DESCRIPTION (INDIVIDUAL PART) In the beginning of this semester, everyone in this course are asked to come out a project idea, and it is about produce a social and web/mobile technologies can be applied in way which can help people that can doing something differently in some domain, and the domain in this task is â€Å"news†, in other words, we need design a web/mobile technology that can innovate â€Å"news†. In my personal project idea, it is about an app, which can explore news around you. As the most important part of this semester, each team in DECO3500 is asked to pick one project idea from all students in course and develop it. And I am in team Shakespeare that is a harmonious and friendly team, and four members are work hard in whole semester. Team Shakespeare is focus on a brand-new mobile application â€Å"Shake Shakeâ€Å"; it is an Mobile application which could save users’ time within a build-in news search function to explore the news around the user throughShow MoreRelatedUsing Lego As Tools For Teaching930 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitive ness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreUsing Lego As Tools For Teaching926 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitiveness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreCase Study : Being The Senior Project Manager For Walmart Essay1221 Words   |  5 Pagesways through which we can expand the E-commerce business like in addition to using software packages and external service providers, businesses are relying more heavily on fast-cycle techniques such as rapid application development, joint application design, agile development, and reusable standardized software components that can be assembled into a complete set of services for e-commerce and e-business. These helps in forming the base for building systems that can respond to rapidly changing businessRead MoreAdvantages And Disadvantages Of Additive Manufacturing1018 Words   |  5 Pagesmassive potential in almost every market, including automotive, aerospace, medical/dental, robotics and even toys and action figures. The aerospace and medical sector have seen the maximum use of this technology with the creation of 3D printed aircraft/ space shuttle parts and various body organs (which have helped in saving many lives). Apart from its innumerable advantages, this technology has also its fair share of disadvantages. In order to use additive manufacturing, it is important to be aware ofRead MoreIdeo : Human Centered Service Design Essay1097 Words   |  5 PagesSERVICE DESIGN A CASE ANALYSIS SUBMITTED BY JANHVI AGARWAL The subject of discussion in this case is how IDEO implemented its design thinking process to effectively solve the service quality upgradation queries and ‘customer pains’ at CINEPLANET, the market leader in the movie screeners’ industry in Peru. The following questions give a proper direction to the case analysis in terms of the content and understanding of the case. What is design thinking? What are the three phases of design thinkingRead MoreIdeo Case Study4075 Words   |  17 PagesTable of Contents Executive Summary 2 I. Introduction 3 IDEO’s organization 3 IDEO’s processes 4 IDEO’s management 4 Role of prototyping and experimentation 5 II. Problem Definition 6 III. Alternative Courses of Action 7 Reject Handspring’s proposal 7 Accept Handspring’s Proposal 8 Recommend a New Proposal to Handspring 8 IV. Recommended Course of Action 9 Managing the Visor project 10 Executive Summary Product development firms like IDEO have invested time and effortRead MoreProduct Life Cycle Essays2577 Words   |  11 Pagessurvey or experimentation work was not possible, the study was conducted using published reports/thesis as reference. Life cycle inventory: Weight per cup: comparing values below, the weight of paper cups is twice the weight of PS cups for the same volume. 16-oz cups used for hot beverages Weight (grams) Expanded polystyrene (EPS) foam 4.70 PE-coated bleached paperboard 13.3 Corrugated unbleached paperboard cup sleeves 5.76 32-oz cups used for cold beverages EPS foam 8.83 PE-coated bleachedRead MoreMethodology of Information System Development2589 Words   |  11 Pages 1. Waterfall Model 2 2. V-Shaped Model 4 3. Evolutionary Prototyping Model 5 4. Spiral Method (SDM) 7 5. Iterative and Incremental Method 8 6. Extreme programming (Agile development) 10 1.4 CASE (computer-aided software engineering) 11 1.5 Conclusion 16 Introduction System development methodology is a standard process followed in an organization to conduct all the steps necessary to analyze, design, implement, and maintain information systems. Organizations use aRead More3d Printing Essay995 Words   |  4 Pages3D Printing? 3D printing is a process where a digital design is turned into a physical object using additive manufacturing. In contrast to subtractive manufacturing, where an object is carved out of a larger solid piece of material, additive manufacturing involves combining layers upon layers of material to build a three dimensional object [1]. The early uses of this technology were utilized by manufacturers and developers for rapid prototyping because it reduced costs as well as time required inRead MoreWater Billing System3661 Words   |  15 Pages2 Background of the Study 1.3 Statement of the Problem 1.4 Objective of the Study 1.3.1 General Objective 1.3.2 Specific Objective 1.5 Significance of the Study 1.6 Scope and Limitation 2.0 Methodology of the Study ( Page 6-7 ) 3.0 Data Gathering Procedures and Outputs ( Page 8-9 ) 4.0 Documentation of the Current System ( Page 10-15 ) 5.0 Cost-Benefit Analysis ( Page 16-19 ) 6.0 Requirements Analysis Specification ( Page 20-23 ) 7.0 Software Design Specification ( Page 24-25 ) 8.0 System Requirements

Media s Perception And Fear Of Crime - 1445 Words

As with most controversial issues, it is clear that the media play a strong role in people’s perception and fear of crime. Psychologists have proven that cognitive biases can skew our perceptions (Fogg, 2013). Crime is very prominent is all media and Robert Reiner (1997) claims: The risk of crimes as portrayed in media are both quantitatively and qualitatively more serious in the media than the official statistically recorded picture. Reiner (1997) continues to argue the disproportionate representation of crime, in particular those that are violent focus heavily on arousing curiosity and making criminal activity almost exciting. The Home Secretary, Mr Alan Johnson, was to suggest that maybe the government were not doing enough to convince citizens that the Crime survey statistics are reliable and people should be reassured that crime rates are falling (BBC, 2009). In 2012, Jordan Cashmore, a criminology student completing their dissertation, was the first to introduce what would become known as â€Å"Fear of Crime – Media Feedback model† The model, Figure 5, demonstrates how media depiction of crime can accelerate fear, in turn causing changes and restrictions in behaviour to want to stay home for fear of crime and whilst being at home therefor being exposed to even more media. Fig. 5. The Fear of Crime-Media Feedback model. (2012) However, much discussion has taken place as to the validity of those studies which are meantShow MoreRelatedRealtionship Between the Media, Public Perceptions of Crime and Police1553 Words   |  7 PagesDoes the media and the amount of exposure to specific news media affect fear of crime? This question is examined in a survey with data collected from three universities in the United States and one in Canada;  The Impact of Media on Fear of Crime among University Students: A Cross-National Comparison, goes over the results. It’s believed that fear in itself can be debilitating leading to harmful social outcomes. Vincent Sacco believes there are three dimensions to fear of crime: cognitive, emotionalRead MoreThe Effects Of Media On Fear Of Crime1488 Words   |  6 PagesREVIEW OF LITERATURE Overrepresentation of Crime and the Media Numerous studies have been done investigating fear of crime and causal links (Dorfman and Schiraldi 2001; Gerbner and Gross 1976; Hale 1996). However, few empirical studies have been done that examine the effects media has on fear of crime (Chermack 1994). Media is defined as a manner in which we can access information and news through technology (Gillium 2000). This might be on television, radio, newspapers and magazines, and otherRead MoreThe Media And The Criminal Justice System Essay1260 Words   |  6 PagesThe media plays the role as entertaining and a source of information to its viewers, however, with the current crime trends, most viewers have the perceptions that our criminal justice system is lacking in areas of proper sentencing and protecting the viewers. All this is based upon what we see in the media is the information reliable or not? I say this because of hearing about news personality lying about their experience only to booster the networks rating. When the cr iminal justice system hasRead MoreCrime, Moral Panics and the Media Essay1726 Words   |  7 Pagessource of information about crime, this source of information usually being the media. When carrying out sample research in Birmingham, Susan Smith (1984) discovered that 52% of people obtained most of their information about crime from the media, 36% obtained it from hearsay or alleged experiences of friends and neighbours, 3% from their own experiences, and 1% from the police service themselves (cited in Jones, 2001; 8). However the media tend to exaggerate upon areasRead MoreHow The Media Shapes The Public Discourse Of Crime1344 Words   |  6 PagesAnalysis of How the Media Shapes the Public Discourse of Crime Whether through social media, televised news, or newspapers, most people are exposed to some sort of news media every day. It is the responsibility of the media to inform the public about what is happening in the world around us, and more often than not, that includes reporting crime. If the media is the source of our information, they have the power to influence our perception of that information. The media have the powerRead MoreTelevision Viewing And Protective Action Against Crime1639 Words   |  7 PagesNabi, R. L, Sullivan, J. L. (2001, December). Does Television Viewing Relate to Engagement in Protective Action Against Crime?: A Cultivation Analysis From a Theory of Reasoned Action Perspective. Communication Research, (28), 802nd ser. Doi:10.1177/009365001028006004 2. This Study is for my Dependent Variables 3. Statement of Study s Purpose and Brief Overview of Literature Review Nabi and Sullivan used the cultivation theory as the base of their study. (2001)Within the study, they also usedRead MoreMass Media Is Obsessed With Crime Essay1575 Words   |  7 PagesMass media is infatuated with crime. As a society, we have a great deal of fascination when it comes to crime and deviance. It is hard to turn on the television, watch a movie or open a newspaper or book and not be faced with the central and dominant theme that is crime. In recent years the lines between crime entertainment and crime information have been significantly blurred. The mass media often influences how people see crime, with the bombardment of criminal images and violence, it serves toRead MoreThe Impact Of Media Coverage On The Public Perception Of Missing Children916 Words   |  4 PagesWe are not faced with the concerns of crimes unless we are the victims. We depend on communication outlets to stay updated with local, state and international events. The actual number of children miss ing is alarming and yet unknown. Influences on the public perception The writer of this chapter pinpointed the views of the world in a great way. There are many influences on the public perception of missing children. During the reading, it was noted that media coverage has a significant impact on society’sRead MoreThe Media And Gun Violence894 Words   |  4 PagesMedia and Gun violence A current most spoken issue among the public media is gun violence or mass shooting however the crime is not as many as it was twenty years ago. The term mass shooting does not have an official set of definition yet, but the term indicates crime which is killing as many people as possible in a short time frame. The Federal Bureau of Investigation defines it as â€Å"actively engaged in killing or attempting to kill people in a populated area† (Sam Brock, Rachel Witte, and JoeRead MoreShould Marijuana Be Banned?1580 Words   |  7 Pageslot of them describe themselves as being superman [on ice], he said. The price is going down and the quality is going up. However the Media’s representation of the drug and regarding young people make it seem as if there is a crisis forming the media is often to be accused of brain washing society through the descriptive ways of labelling different groups of society however Australia is not seeing an ice epidemic, experts have warned .( Professor Alison Ritter, deputy director for the National

Events Planning and Management Brand Manage

Question: Summarise Virgin Atlantics background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources. Develop a SWOT analysis to identify Virgin Atlantics current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites . Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts. Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantics events, promotional activities and target audiences . Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts. Classify at least four Virgin Atlantic events using the model you have provided. Explain the impact of Virgin Atlantics marketing and events strategy. Answer: Background/ Introduction The Virgin Atlantic (VA) Airways was founded in 1984 by the Richard Branson's Group and has been into operations since then. Virgin has grown to become the second largest carrier in Britain, and it operates in the world's major cities. The Airline enjoys consumer loyalty and recognition globally because of its innovativeness, world-class customer services and on time deliveries (Virgin Atlantic, 2015, p. 2). The management focusses on customer driven services which emphasize on innovation, fun, quality and giving customers services worth their money. From the beginning, Richard Branson's aim was. "To provide the highest quality innovative service at excellent value for money for all classes of air travellers (Virgin Atlantic, 2015, p. 4)." Virgin Atlantic operates thirty routes globally which have been classified into the following market destinations: Ten routes to the United States Six Routes to Asia Four routes to Africa One Route around the Indian Ocean One Middle East route Eight routes to Caribbean destinations. 51% of the Virgin Atlantic's shares is owned by the Virgin Group while 49% is owned by the Singapore Airlines sold by Richard Branson in 1999 at a cost of 600.25 million (Virgin Atlantic, 2015, p. 35). The company is governed by a 19 member official board under the leadership of Craig Kreeger as the Chief Executive Officer and Richard Branson as the Chairman. Through this management, the company's corporate goal is simply to build its foundation by focussing on leisure and business markets and offering effectiveness and efficiency to the customers (Virgin Atlentic, 2015, p. 23). The company's success is shown in its recent reports. As at December 31st, 2015, Virgin Atlantic was valued at 289.4 million compared to 122. 5million during the 1999 fiscal year. Likewise, its turnover and pre-tax profit were 2,781.9m and 22.5m respectively in 2015. The before-tax profit was a 10.1m improvement from the profit posted during the 2014 financial year (Virgin Atlantic, 2015, p. 36). SWOT ANALYSIS This section considers the Virgin Atlantic's Strengthens, Weaknesses, Opportunities, and Threats in 2015. Strengths The company' brand are recognized globally Virgin Atlantic enjoys a strong brand image and a positive perception among its customers. The brand is associated with quality, individuality, fun and the value for money. The company has won numerous awards from its brands and effective advertisement campaigns (Virgin Atlantic, 2015, p. 23). Enjoys an active network in North Atlantic The North Atlantic remains core to the Virgin Atlantic since its foundation. The North Atlantic, which comprises of Caribbean, contributed to two-third of the company's earnings in 2013. Virgin Atlantic is a major competitor between the U.S. and the U.K markets after British Airways (Virgin Atlantic, 2015, p. 57). The graph below shows the airway's performance in its North Atlantic network in 2013. The joint venture between Virgin and Delta has boosted its revenue The joint venture formed in January 2014 between the two airlines came with the ability to coordinate the operations between the two partners. The JV has been used as a competitive pricing strategy bringing a positive impact on the company's revenue (Virgin Atlentic, 2015, p. 43). Weaknesses Poor profitability record Before the 2015 fiscal year, Virgin Atlantic had recorded losses for three consecutive years. During the 2013 financial year, the company recorded a pre-tax loss of 74m as compared to 105m in 2012. Although the company is moving towards the right direction, the previous losses have affected its operations. The company's performance between 2005 and 2013 can be summarized as below: Under-capitalised balance sheet Virgin Atlantic under-capitalised its balance sheet considering its huge debt position which comprised of annual rental leases. The brand "Little Red" has not succeeded in the market forcing the VA to pull out of the domestic UK market. Opportunities The VA's relationship with Delta is likely to improve cost synergies VA should build its capital base from the Joint Venture to drive its cost synergies. The strategy would be beneficial to the two companies over time. A 1 ppt reduction on the operating cost would result in 0.5 ppt gain on the operating margin. Joining and alliance VA is not a member of any global alliances. However, the management has been considering to join a branded alliance to enhance its future growth opportunities. Using its Boeing 787,788, and 789 to assist in reducing its operating costs and invent new route networks. The Boeing deliveries are known for their efficient engine and lighter fuselage which would help in the cutting of costs. Threats Over-concentration on the North, Atlantic network makes VA less diversified in its operations. This leads to overcapacity which has resulted in demand and supply imbalance in other routes. The ongoing investigation by the European Commission on the Delta's non-EU investments is likely to affect VA's operations negatively if confirmed and restrictions applied. Fierce competition from the Gulf airline especially on the Europe-Asia route is likely to lower VA's revenue in future. Marketing Mix and its Role The marketing theory states that a marketer should present the right products at the right time, in the right place and at the right place. A marketing mix comprises of elements such as product, Price, Place and Promotion (Alreck Settle, 1999, p. 49). The 4P's of marketing can be presented diagrammatically as shown below: An effective marketing mix should meet the conditions stated below: The product should have the right features working well and good packaging that meets the customer needs. Customers have become price sensitive. Therefore, the right pricing strategy ought to be used. The products should be well positioned and available when required by the customers. Marketers should ensure that goods arrive in the market at the right time and are positioned correctly to capture the attention of the potential consumers (Desmond Stone, 2007, p. 113). The availability and existence of the products should be communicated to the target market using promotion techniques. Effective promotion helps the company to increase its sales revenue (Hollensen, 2015, p. 88). By using a balanced and effective marketing mix, any organization is in the position of creating a competitive advantage in any market. Marketing mix addresses the needs felt in a particular market segment. The mechanisms are used to ensure that the message contained in the brand had been communicated to the targeted people, in the right way, and at the right time (Ferrell Hartline , 2010, p. 75). Application of Marketing mixes by the Virgin Atlantic First, the VA's marketing team thoroughly checks its products to ensure that they meet the needs and the demands of the customers before they are released in the market. The company knows the importance of making a long-term impression with its customers using TV advertisement campaigns. The VA's brand is easily recognized using the colour red which symbolizes beauty, passion, and firey (Donnelly, 2015, p. 42). The products undergo several tests to ensure that they are fit for the customers. Second, the company has heavily invested in the promotion of its products. The marketing team involves an aggressive campaigning strategies to win more customers. Some of the marketing methods used are TV and online adverts, as well as promotional materials like flyers and banners (Davis, 2010, p. 111). Third, the VA's marketing team has to effectively decide on the prices of its respective products. Pricing is used to attract customers to the company by creating a positive impression about the company. The company uses a lower pricing strategy to gain competitive advantage. Likewise, the products are priced based on specific events, popularity of the destinations, and seasons are occurring in the particular markets (Hawkins, 2001, p. 53). Lastly, the positioning of the products is also important. The company uses easy to use and up to date websites and online sites to interact with its customers. For example, by simply typing "flights from the UK" under the Google search engine, the first advert to appear belongs to the VA (Donnelly, 2015, p. 42). A picture of the VA's marketing team Definition and classification of special events Diagrammatical presentation of definition and classification of special events conducted by companies is as shown below: Type of Special Event Description Business dinners Organized to celebrate milestones as well as bringing the management, employees and customers together Sponsorships and charity functions Sponsorships are used reward employees, increase customer loyalty, and attract new ones as well as raising money for charities. Networking events Aimed at reaching new customers, vendors and business partners Product launches Used to create product awareness among the customers. Customer and Employee appreciation parties Businesses focussing on customer retention host such parties to appreciate them. Board meetings Used to review the companys progress as well as formulating future strategies and goals. Shareholder meetings Such events are held to update the shareholders on the issues facing the company as well as its financial position during the fiscal year (Mullins Walker, 2012, p. 176). Press conferences These events are used to get media coverage of the existing and new products. Trade Shows Trade shows are used to position a company and its brands as a market leader VAs definition and classification of special events Type of Special Event Description Sponsorship VA has engaged in several sponsorship events since 2009. First, the company conducted birthday celebrations to its employees and customers. Second, the company engaged in retro advertisement events to create public awareness and media coverage of its products and services (Kotler, 2001, p. 54). Corporate Social Responsibility In 2014, the company converted its run-down arts centre in Hong-Kong to embrace the local culture. Likewise, in 2008, VA painted schools in Nairobi, Kenya as well as helping 1,500 villagers to access fresh water as part of celebrating its 10-year operation in Nairobi (Donnelly, 2015, p. 43). Small events The company uses press sides and Roadshows to create public awareness. Likewise, stewardesses are sent globally to give out virgin branded diaries to shopping centres and newsrooms. The events aim at keeping Virgin brands memorable and fresh in the minds of the potential customers (Mohr, et al., 2013, p. 43). Attracting stars and celebs With the help of Richard Branson, the company has attracted renowned stars and celebrities used in launching its new products. For example, in 2007 the company contracted the Spice Girls to open its Heathrow terminal (Mullins Walker, 2012, p. 71). Marketing and events strategy Even though Virgin Atlantic is a major competitor in the global airline business, it has come up with the most effective marketing and event management strategies to gain recognition. To create marketing and events strategies, VA took the following initiatives: First, the company classified its customers into adventurous, Mavericks and pioneering. After the classification, the company developed strategies to make the experience of their customers to be ultra-cool and fun. For example, the customers can get nail clean up, food and drinks and massages once on board (Virgin Atlentic, 2015, p. 55). Using the hashtag, "#FITFOO" to replicate its tag name, "Flying in the face of ordinary", VA is effectively positioned in the market. In short, VA through effective marketing and event strategies, the company has become known by the customers irrespective of fierce competition from industry giants like the British airline and the Delta Airlines (Virgin Atlentic, 2015, p. 57) References List Alreck, P. Settle, R., 1999. Strategies for building consumer brand preference. J. Prod. Brand Manage, Volume 8 , pp. 130-144. Baker, M. Hart, S., 2007. Product Strategy and Management. London: Pearson. Chernev, A., 2014. Strategic Marketing Management. 8 ed. Syndey: Amazon. Davis, J. A., 2010. Competitive Success- How Branding Adds Value. Chichester, UK: John Wiley Sons. Desmond, J. Stone, M. A., 2007. Fundamentals of marketing. London, UK: Routledge. Donnelly, R., 2015. Virgin Atlantic: Marketing Excellence. Journal of Marketing. Ferrell, O. C. Hartline , . M. D., 2010. Marketing Strategy. 5th edition ed. Chicago: South-Western. Hawkins, D. I., 2001. Consumer behavior: Building Marketing Strategy.. 8thed ed. Boston: Irwin. Hollensen, S., 2015. Essentials of Global Marketing. 2nd edition ed. Essex, England: Harlow. Kotler, P., 2001. A Framework for Marketing Management. Upper Saddle River, NJ, USA: Prentice-Hall. Mohr, J., Sengupta, S. Slater, S., 2013. Marketing of High-Technology Products and Innovations. New International Edition ed. New Jersey: Pearson. Mullins, . J. Walker, O., 2012. Marketing Management: A Strategic Decision-Making Approach. 8 ed. New York: McGraw-Hill Education. Virgin Atlantic, 2015. Annual Report 2015. London: s.n. Virgin Atlentic, 2015. Event Championing brand experiences, London,UK: Event Magazine.

Multimedia Essays - Graphic Design, Communication Design, Design

Multimedia Graphics & Multimedia What is graphics and multimedia? First of all, graphics software pertains to any computer device or program that makes a computer capable of displaying and manipulating pictures. For example, laser printers and plotters are graphics devices because they permit computer to output pictures. Software like word processors support graphics because they let you draw or import pictures. Spreadsheet programs support graphics because they let you display data in the form of graphs and charts. Such applications are often referred to as business graphics. Multimedia has many definitions depending upon whom you ask. A standard definition follows: Multimedia is any combination of text, graphic art, sound, animation, and video delivered to you by computer or other electronic means. Multimedia can help to gain and hold attention, make points clearer, stimulate discussion, and in general, enhance the learning process, if it also includes the appropriate human elements. With the advent of the computer and other electronic devices, multimedia is now being used a number of ways in the classroom including PowerPoint lectures, digital slides, digital videos, case studies, newsgroups, mailing lists, MOOS, MUDS and more. As a student I can be able to use multimedia and graphics as learning materials like learning interactively with software's made for a certain subject. It will also allow me to experience a subject from many angles, giving me deeper understanding of the subject matter. Using various forms of multimedia and graphics in the classroom also helps to keep my interest level high when it comes to learning. For work, being a business major, I think multimedia and graphics will be very useful for me when I make presentations through PowerPoint or when I make a report and I want to present it with charts and graphs, which I wouldn't of been able to do without multimedia and graphics. I can also perform research on the web and without multimedia and graphics I don't think that would be possible for me to do and it would probably take me more time and effort to research it in the library rather than from my computer. In conclusion I feel that multimedia and graphics is the way to go, it can be a very effective tool to communicate, educate, compel, and convince you and/or your audience

How to Write a Short Story 9 Steps from a Best Selling Author

How to Write a Short Story 9 Steps from a Best Selling Author How to Write a Short Story That Captivates Your Reader Why? Because it reveals many of the obstacles, dilemmas, and questions you’ll face when creating fiction of any length. If you find these things knotty in a short story, imagine how profound they would be in a book-length tale. Most writers need to get a quarter million clichà ©s out of their systems before they hope to sell something. And they need to learn the difference between imitating their favorite writers and emulating their best techniques. Mastering even a few of the elements of fiction while learning the craft will prove to be quick wins for you as you gain momentum as a writer. I don’t mean to imply that learning how to write a short story is easier than learning how to write a novel- only that as a neophyte you might find the process more manageable in smaller bites. So let’s start at the beginning. Need help fine-tuning your writing?Click here to download my free self-editing checklist. What Is a Short Story? Don’t make the mistake of referring to short nonfiction articles as short stories. In the publishing world, short story always refers to fiction. And short stories come varying shapes and sizes: Traditional: 1,500-5000 words Flash Fiction: 500-1,000 words Micro Fiction: 5 to 350 words Is there really a market for a short story of 5,000 words (roughly 20 double-spaced manuscript pages)? Some publications and contests accept entries that long, but it’s easier and more common to sell a short story in the 1,500- to 3,000-word range. And on the other end of the spectrum, you may wonder if I’m serious about short stories of fewer than 10 words (Micro Fiction). Well, sort of. They are really more gimmicks, but they exist. The most famous was Ernest Hemingway’s response to a bet that he couldn’t write fiction that short. He wrote: For sale: baby shoes. Never worn. That implied a vast backstory and deep emotion. Writing a compelling short story is an art, despite that they are so much more concise than novels. Which is why I created this complete guide: 9 Steps to Writing a Great Short Story Read as Many Great Short Stories as You Can Find Aim for the Heart Narrow Your Scope Make Your Title Sing Use the Classic Story Structure Suggest Backstory, Dont Elaborate When in Doubt, Leave it Out Ensure a Satisfying Ending Cut Like Your Storys Life Depends on It Step 1. Read as Many Great Short Stories as You Can Find Read hundreds of them- especially the classics. You learn this genre by familiarizing yourself with the best. See yourself as an apprentice. Watch, evaluate, analyze the experts, then try to emulate their work. Soon you’ll learn enough about how to write a short story that you can start developing your own style. A lot of the skills you need can be learned through osmosis. Where to start? Read Bret Lott, a modern-day master. (He chose one of my short stories for one of his collections.) Reading two or three dozen short stories should give you an idea of their structure and style. That should spur you to try one of your own while continuing to read dozens more. Remember, you won’t likely start with something sensational, but what you’ve learned through your reading- as well as what you’ll learn from your own writing- should give you confidence. You’ll be on your way. Step 2. Aim for the Heart The most effective short stories evoke deep emotions in the reader. What will move them? The same things that probably move you: Love Redemption Justice Freedom Heroic sacrifice What else? Step 3. Narrow Your Scope It should go without saying that there’s a drastic difference between a 450-page, 100,000-word novel and a 10-page, 2000-word short story. One can accommodate an epic sweep of a story and cover decades with an extensive cast of characters. The other must pack an emotional wallop and tell a compelling story with a beginning, a middle, and an end- with about 2% of the number of words. Naturally, that dramatically restricts your number of characters, scenes, and even plot points. The best short stories usually encompass only a short slice of the main character’s life- often only one scene or incident that must also bear the weight of your Deeper Question, your theme or what it is you’re really trying to say. Tightening Tips If your main character needs a cohort or a sounding board, don’t give her two. Combine characters where you can. Avoid long blocks of description; rather, write just enough to trigger the theater of your reader’s mind. Eliminate scenes that merely get your characters from one place to another. The reader doesn’t care how they got there, so you can simply write: Late that afternoon, Jim met Sharon at a coffee shop†¦ Your goal is to get to a resounding ending by portraying a poignant incident that tell a story in itself and represents a bigger picture. Step 4. Make Your Title Sing Work hard on what to call your short story. Yes, it might get changed by editors, but it must grab their attention first. They’ll want it to stand out to readers among a wide range of competing stories, and so do you. Step 5. Use the Classic Story Structure Once your title has pulled the reader in, how do you hold his interest? As you might imagine, this is as crucial in a short story as it is in a novel. So use the same basic approach: Plunge your character into terrible trouble from the get-go. Of course, terrible trouble means something different for different genres. In a thriller, your character might find himself in physical danger, a life or death situation. In a love story, the trouble might be emotional, a heroine torn between two lovers. In a mystery, your main character might witness a crime, and then be accused of it. Don’t waste time setting up the story. Get on with it. Tell your reader just enough to make her care about your main character, then get to the the problem, the quest, the challenge, the danger- whatever it is that drives your story. Step 6. Suggest Backstory, Don’t Elaborate You don’t have the space or time to flash back or cover a character’s entire backstory. Rather than recite how a Frenchman got to America, merely mention the accent he had hoped to leave behind when he emigrated to the U.S. from Paris. Don’t spend a paragraph describing a winter morning. Layer that bit of sensory detail into the narrativeby showing your character covering her face with her scarf against the frigid wind. Step 7. When in Doubt, Leave it Out Short stories are, by definition, short. Every sentence must count. If even one word seems extraneous, it has to go. Step 8. Ensure a Satisfying Ending This is a must. Bring down the curtain with a satisfying thud. In a short story this can often be accomplished quickly, as long as it resounds with the reader and makes her nod. It can’t seem forced or contrived or feel as if the story has ended too soon. In a modern day version of the Prodigal Son, a character calls from a taxi and leaves a message that if he’s allowed to come home, his father should leave the front porch light on. Otherwise, he’ll understand and just move on. The rest of the story is him telling the cabbie how deeply his life choices have hurt his family. The story ends with the taxi pulling into view of his childhood home, only to find not only the porch light on, but also every light in the house and more out in the yard. That ending needed no elaboration. We don’t even need to be shown the reunion, the embrace, the tears, the talk. The lights say it all. Step 9. Cut Like Your Story’s Life Depends on It Because it does. When you’ve finished your story, the real work has just begun. It’s time for you to become a ferocious self-editor. Once you’re happy with the flow of the story, every other element should be examined for perfection: spelling, grammar, punctuation, sentence construction, word choice, elimination of clichà ©s, redundancies, you name it. Also, pour over the manuscript looking for ways to engage your reader’s senses and emotions. All writing is rewriting. And remember, tightening nearly always adds power. Omit needless words. Examples: She shrugged her shoulders. He blinked his eyes. Jim walked in through the open door and sat down in a chair. The crowd clapped their hands and stomped their feet. Learn to tighten and give yourself the best chance to write short stories that captivate your reader. Where to Sell Your Short Stories Need help fine-tuning your writing?Click here to download my free self-editing checklist. 1. Contests Writing contests are great because the winners usually get published in either a magazine or online- which means instant visibility for your name. Many pay cash prizes up to $5,000. But even those that don’t offer cash give you awards that lend credibility to your next short story pitch. 2. Genre-Specific Periodicals Such publications cater to audiences who love stories written in their particular literary category. If you can score with one of these, the editor will likely come back to you for more. Any time you can work with an editor, you’re developing a skill that will well serve your writing. 3. Popular Magazines Plenty of print and online magazines still buy and publish short stories. A few examples: The Atlantic Harper’s Magazine Alfred Hitchcock’s Mystery Magazine The New Yorker Ellery Queen’s Mystery Magazine Woman’s World 4. Literary Magazines While, admittedly, this market calls for a more intellectual than mass market approach to writing, getting published in one is still a win. Here’s a list of literary magazine short story markets. 5. Short Story Books Yes, some publishers still publish these. They might consist entirely of short stories from one author, or they might contain the work of several, but usually tied together by theme. Regardless which style you’re interested in, remember that while each story should fit the whole, it must also work on its own, complete and satisfying in itself. What’s Your Short Story Idea? You’ll know yours has potential when you can distill its idea to a single sentence. You’ll find that this will keep you on track during the writing stage. Here’s mine for a piece I titled Midnight Clear(which became a movie starring Stephen Baldwin): An estranged son visits his lonely mother on Christmas Eve before his planned suicide, unaware she is planning the same, and the encounter gives them each reasons to go on. Need help fine-tuning your writing?Click here to download my free self-editing checklist. In the comments below, write the one-sentence essence of your short story.

Politeness in english Essay Example | Topics and Well Written Essays - 4000 words

Politeness in english - Essay Example 157). The key assumption of this definition is that social friction is generally undesirable and there are several behavioral modes that have historically been gradually developed and can be adequately categorized as being polite. It is believed that if these behavioral modes are adequately applied in society, they will have the result of either preventing friction or at least minimizing its occurrence. Another definition of politeness defines it as being a strategic avoidance of any possible conflict (Watts, 2003, p. 50). Although this definition can be perceived as being concrete, a closer examination of the definition shows that politeness is something that we tend to use rationally and consciously with the sole intent of avoiding conflict.Another proposed definition of politeness defines it as being one of the various constraints of human interaction that is primarily used to aid in the promotion of rapport, the consideration of other’s feelings and the establishment of mu tual comfort (Locher, 2004, p. 76). This definition of politeness equates politeness with a general constraint on human interaction that mainly involves a social injunction preventing one form doing the opposite (Bax and Ka?da?r 106-107). Defining politeness as being either a constraint or a set of various constraints is seen to conveniently help lead us away from any form of objectivist approach to politeness. This is mainly due to the nature of constraints that requires people to learn them on an individual basis through their social interactions and practice. Although researchers can be able to observe the various instances of emergent social practice, they are however unable to adequately observe the constraint itself (Bax and Ka?da?r 106-107). Politeness is found to be a common word that is frequently in everyday use in the English language and has various translations in different languages such as politesse in French and beleefdheid in Dutch. The tem is found to be particular ly established in most scholarly works on pragmatics and linguistics. As is common with most everyday English expressions, politeness is found to be rather fuzzy and hence its susceptibility to having multiple variations based on personal, historical and social differences. It is common for such common terms to often have wider applications than technical terms in the language and there is a tendency for uncertainty to arise in the event that the two happen to be confused. Technical terms are found to often be not everyday expressions and as such have more a generally more specific denotation. This makes it important to clearly distinguish between the basically technical term â€Å"politeness† and the more everyday notion that the term is put to use(Gotti, Dossena&Dury, 2008, p. 5). An analysis of the term politeness as it is used in these contexts can be perceived to be a very worthwhile research both historically and in the different varieties of PDE. This can have the bene fit of providing an ethnographic view of how the different speakers of the English language talk about politeness and the semantics of the word politeness or polite at several different points in the history of the English language (Gotti, Dossena&Dury, 2008, p. 5). Politeness in the English Language The distinction existing between negative and positive politeness that was