United Arab Emirates Oil Free Essay Example, 2250 words

The UAE is also diversifying its economy through a huge construction boom, an enlarging manufacturing baseline, and a prosperous service sector. There is a current $350 billion in an active construction project. Examples of these include the Buri Khalifa that is slated to be the tallest building in the world, Dubai World Central International Airport slated to be the most expensive ever built airport when it is completed and the three Palm Islands slated to be the largest artificial islands in the whole world. Other projects are the Dubai Mall slated to be the largest shopping mall in the world and some man-made archipelago named The World that aims at increasing Dubai s tourism industry that is also growing fast. In the entertainment sector, the construction of Dubailand that will be twice the size of Disney World and also the construction of Dubai Sports City that will provide homes for the local sports teams and will be part of the future Olympic bids. The United States companies can be interested in these construction opportunities. The UAE must be a first-mover in the creation and use of new machinery, which could be done with help from U. S.We will write a custom essay sample on United Arab Emirates Oil or any topic specifically for you Only $17.96 $11.86/page Also in the complex, we have a chief power plant having a connected water unit, a steel fabrication unit, and some aluminum smelter unit. The complex is undergoing an expansion; a large global passenger and a cargo airport named Dubai World Central International Airport are also planned in the complex.

Design And Prototyping For The Same Problem Space Essay

In this essay, I will introduce what I did in this semester of this course, and also will outline what I learnt from this course and in the process of the design and prototype making. Meanwhile, I will reflect what I would to do if I met the iteration of design and prototyping for the same problem space. And in the last part of this essay, a reflection analysis of the project, which related to the theoretical context provided by the lecture material and self-directed research will be provided in this essay. PROJECT DESCRIPTION (INDIVIDUAL PART) In the beginning of this semester, everyone in this course are asked to come out a project idea, and it is about produce a social and web/mobile technologies can be applied in way which can help people that can doing something differently in some domain, and the domain in this task is â€Å"news†, in other words, we need design a web/mobile technology that can innovate â€Å"news†. In my personal project idea, it is about an app, which can explore news around you. As the most important part of this semester, each team in DECO3500 is asked to pick one project idea from all students in course and develop it. And I am in team Shakespeare that is a harmonious and friendly team, and four members are work hard in whole semester. Team Shakespeare is focus on a brand-new mobile application â€Å"Shake Shakeâ€Å"; it is an Mobile application which could save users’ time within a build-in news search function to explore the news around the user throughShow MoreRelatedUsing Lego As Tools For Teaching930 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitive ness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreUsing Lego As Tools For Teaching926 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitiveness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreCase Study : Being The Senior Project Manager For Walmart Essay1221 Words   |  5 Pagesways through which we can expand the E-commerce business like in addition to using software packages and external service providers, businesses are relying more heavily on fast-cycle techniques such as rapid application development, joint application design, agile development, and reusable standardized software components that can be assembled into a complete set of services for e-commerce and e-business. These helps in forming the base for building systems that can respond to rapidly changing businessRead MoreAdvantages And Disadvantages Of Additive Manufacturing1018 Words   |  5 Pagesmassive potential in almost every market, including automotive, aerospace, medical/dental, robotics and even toys and action figures. 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Life cycle inventory: Weight per cup: comparing values below, the weight of paper cups is twice the weight of PS cups for the same volume. 16-oz cups used for hot beverages Weight (grams) Expanded polystyrene (EPS) foam 4.70 PE-coated bleached paperboard 13.3 Corrugated unbleached paperboard cup sleeves 5.76 32-oz cups used for cold beverages EPS foam 8.83 PE-coated bleachedRead MoreMethodology of Information System Development2589 Words   |  11 Pages 1. Waterfall Model 2 2. V-Shaped Model 4 3. Evolutionary Prototyping Model 5 4. Spiral Method (SDM) 7 5. Iterative and Incremental Method 8 6. Extreme programming (Agile development) 10 1.4 CASE (computer-aided software engineering) 11 1.5 Conclusion 16 Introduction System development methodology is a standard process followed in an organization to conduct all the steps necessary to analyze, design, implement, and maintain information systems. 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The early uses of this technology were utilized by manufacturers and developers for rapid prototyping because it reduced costs as well as time required inRead MoreWater Billing System3661 Words   |  15 Pages2 Background of the Study 1.3 Statement of the Problem 1.4 Objective of the Study 1.3.1 General Objective 1.3.2 Specific Objective 1.5 Significance of the Study 1.6 Scope and Limitation 2.0 Methodology of the Study ( Page 6-7 ) 3.0 Data Gathering Procedures and Outputs ( Page 8-9 ) 4.0 Documentation of the Current System ( Page 10-15 ) 5.0 Cost-Benefit Analysis ( Page 16-19 ) 6.0 Requirements Analysis Specification ( Page 20-23 ) 7.0 Software Design Specification ( Page 24-25 ) 8.0 System Requirements

Media s Perception And Fear Of Crime - 1445 Words

As with most controversial issues, it is clear that the media play a strong role in people’s perception and fear of crime. Psychologists have proven that cognitive biases can skew our perceptions (Fogg, 2013). Crime is very prominent is all media and Robert Reiner (1997) claims: The risk of crimes as portrayed in media are both quantitatively and qualitatively more serious in the media than the official statistically recorded picture. Reiner (1997) continues to argue the disproportionate representation of crime, in particular those that are violent focus heavily on arousing curiosity and making criminal activity almost exciting. The Home Secretary, Mr Alan Johnson, was to suggest that maybe the government were not doing enough to convince citizens that the Crime survey statistics are reliable and people should be reassured that crime rates are falling (BBC, 2009). In 2012, Jordan Cashmore, a criminology student completing their dissertation, was the first to introduce what would become known as â€Å"Fear of Crime – Media Feedback model† The model, Figure 5, demonstrates how media depiction of crime can accelerate fear, in turn causing changes and restrictions in behaviour to want to stay home for fear of crime and whilst being at home therefor being exposed to even more media. Fig. 5. The Fear of Crime-Media Feedback model. (2012) However, much discussion has taken place as to the validity of those studies which are meantShow MoreRelatedRealtionship Between the Media, Public Perceptions of Crime and Police1553 Words   |  7 PagesDoes the media and the amount of exposure to specific news media affect fear of crime? 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However the Media’s representation of the drug and regarding young people make it seem as if there is a crisis forming the media is often to be accused of brain washing society through the descriptive ways of labelling different groups of society however Australia is not seeing an ice epidemic, experts have warned .( Professor Alison Ritter, deputy director for the National

Events Planning and Management Brand Manage

Question: Summarise Virgin Atlantics background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources. Develop a SWOT analysis to identify Virgin Atlantics current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites . Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts. Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantics events, promotional activities and target audiences . Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts. Classify at least four Virgin Atlantic events using the model you have provided. Explain the impact of Virgin Atlantics marketing and events strategy. Answer: Background/ Introduction The Virgin Atlantic (VA) Airways was founded in 1984 by the Richard Branson's Group and has been into operations since then. Virgin has grown to become the second largest carrier in Britain, and it operates in the world's major cities. The Airline enjoys consumer loyalty and recognition globally because of its innovativeness, world-class customer services and on time deliveries (Virgin Atlantic, 2015, p. 2). The management focusses on customer driven services which emphasize on innovation, fun, quality and giving customers services worth their money. From the beginning, Richard Branson's aim was. "To provide the highest quality innovative service at excellent value for money for all classes of air travellers (Virgin Atlantic, 2015, p. 4)." Virgin Atlantic operates thirty routes globally which have been classified into the following market destinations: Ten routes to the United States Six Routes to Asia Four routes to Africa One Route around the Indian Ocean One Middle East route Eight routes to Caribbean destinations. 51% of the Virgin Atlantic's shares is owned by the Virgin Group while 49% is owned by the Singapore Airlines sold by Richard Branson in 1999 at a cost of 600.25 million (Virgin Atlantic, 2015, p. 35). The company is governed by a 19 member official board under the leadership of Craig Kreeger as the Chief Executive Officer and Richard Branson as the Chairman. Through this management, the company's corporate goal is simply to build its foundation by focussing on leisure and business markets and offering effectiveness and efficiency to the customers (Virgin Atlentic, 2015, p. 23). The company's success is shown in its recent reports. As at December 31st, 2015, Virgin Atlantic was valued at 289.4 million compared to 122. 5million during the 1999 fiscal year. Likewise, its turnover and pre-tax profit were 2,781.9m and 22.5m respectively in 2015. The before-tax profit was a 10.1m improvement from the profit posted during the 2014 financial year (Virgin Atlantic, 2015, p. 36). SWOT ANALYSIS This section considers the Virgin Atlantic's Strengthens, Weaknesses, Opportunities, and Threats in 2015. Strengths The company' brand are recognized globally Virgin Atlantic enjoys a strong brand image and a positive perception among its customers. The brand is associated with quality, individuality, fun and the value for money. The company has won numerous awards from its brands and effective advertisement campaigns (Virgin Atlantic, 2015, p. 23). Enjoys an active network in North Atlantic The North Atlantic remains core to the Virgin Atlantic since its foundation. The North Atlantic, which comprises of Caribbean, contributed to two-third of the company's earnings in 2013. Virgin Atlantic is a major competitor between the U.S. and the U.K markets after British Airways (Virgin Atlantic, 2015, p. 57). The graph below shows the airway's performance in its North Atlantic network in 2013. The joint venture between Virgin and Delta has boosted its revenue The joint venture formed in January 2014 between the two airlines came with the ability to coordinate the operations between the two partners. The JV has been used as a competitive pricing strategy bringing a positive impact on the company's revenue (Virgin Atlentic, 2015, p. 43). Weaknesses Poor profitability record Before the 2015 fiscal year, Virgin Atlantic had recorded losses for three consecutive years. During the 2013 financial year, the company recorded a pre-tax loss of 74m as compared to 105m in 2012. Although the company is moving towards the right direction, the previous losses have affected its operations. The company's performance between 2005 and 2013 can be summarized as below: Under-capitalised balance sheet Virgin Atlantic under-capitalised its balance sheet considering its huge debt position which comprised of annual rental leases. The brand "Little Red" has not succeeded in the market forcing the VA to pull out of the domestic UK market. Opportunities The VA's relationship with Delta is likely to improve cost synergies VA should build its capital base from the Joint Venture to drive its cost synergies. The strategy would be beneficial to the two companies over time. A 1 ppt reduction on the operating cost would result in 0.5 ppt gain on the operating margin. Joining and alliance VA is not a member of any global alliances. However, the management has been considering to join a branded alliance to enhance its future growth opportunities. Using its Boeing 787,788, and 789 to assist in reducing its operating costs and invent new route networks. The Boeing deliveries are known for their efficient engine and lighter fuselage which would help in the cutting of costs. Threats Over-concentration on the North, Atlantic network makes VA less diversified in its operations. This leads to overcapacity which has resulted in demand and supply imbalance in other routes. The ongoing investigation by the European Commission on the Delta's non-EU investments is likely to affect VA's operations negatively if confirmed and restrictions applied. Fierce competition from the Gulf airline especially on the Europe-Asia route is likely to lower VA's revenue in future. Marketing Mix and its Role The marketing theory states that a marketer should present the right products at the right time, in the right place and at the right place. A marketing mix comprises of elements such as product, Price, Place and Promotion (Alreck Settle, 1999, p. 49). The 4P's of marketing can be presented diagrammatically as shown below: An effective marketing mix should meet the conditions stated below: The product should have the right features working well and good packaging that meets the customer needs. Customers have become price sensitive. Therefore, the right pricing strategy ought to be used. The products should be well positioned and available when required by the customers. Marketers should ensure that goods arrive in the market at the right time and are positioned correctly to capture the attention of the potential consumers (Desmond Stone, 2007, p. 113). The availability and existence of the products should be communicated to the target market using promotion techniques. Effective promotion helps the company to increase its sales revenue (Hollensen, 2015, p. 88). By using a balanced and effective marketing mix, any organization is in the position of creating a competitive advantage in any market. Marketing mix addresses the needs felt in a particular market segment. The mechanisms are used to ensure that the message contained in the brand had been communicated to the targeted people, in the right way, and at the right time (Ferrell Hartline , 2010, p. 75). Application of Marketing mixes by the Virgin Atlantic First, the VA's marketing team thoroughly checks its products to ensure that they meet the needs and the demands of the customers before they are released in the market. The company knows the importance of making a long-term impression with its customers using TV advertisement campaigns. The VA's brand is easily recognized using the colour red which symbolizes beauty, passion, and firey (Donnelly, 2015, p. 42). The products undergo several tests to ensure that they are fit for the customers. Second, the company has heavily invested in the promotion of its products. The marketing team involves an aggressive campaigning strategies to win more customers. Some of the marketing methods used are TV and online adverts, as well as promotional materials like flyers and banners (Davis, 2010, p. 111). Third, the VA's marketing team has to effectively decide on the prices of its respective products. Pricing is used to attract customers to the company by creating a positive impression about the company. The company uses a lower pricing strategy to gain competitive advantage. Likewise, the products are priced based on specific events, popularity of the destinations, and seasons are occurring in the particular markets (Hawkins, 2001, p. 53). Lastly, the positioning of the products is also important. The company uses easy to use and up to date websites and online sites to interact with its customers. For example, by simply typing "flights from the UK" under the Google search engine, the first advert to appear belongs to the VA (Donnelly, 2015, p. 42). A picture of the VA's marketing team Definition and classification of special events Diagrammatical presentation of definition and classification of special events conducted by companies is as shown below: Type of Special Event Description Business dinners Organized to celebrate milestones as well as bringing the management, employees and customers together Sponsorships and charity functions Sponsorships are used reward employees, increase customer loyalty, and attract new ones as well as raising money for charities. Networking events Aimed at reaching new customers, vendors and business partners Product launches Used to create product awareness among the customers. Customer and Employee appreciation parties Businesses focussing on customer retention host such parties to appreciate them. Board meetings Used to review the companys progress as well as formulating future strategies and goals. Shareholder meetings Such events are held to update the shareholders on the issues facing the company as well as its financial position during the fiscal year (Mullins Walker, 2012, p. 176). Press conferences These events are used to get media coverage of the existing and new products. Trade Shows Trade shows are used to position a company and its brands as a market leader VAs definition and classification of special events Type of Special Event Description Sponsorship VA has engaged in several sponsorship events since 2009. First, the company conducted birthday celebrations to its employees and customers. Second, the company engaged in retro advertisement events to create public awareness and media coverage of its products and services (Kotler, 2001, p. 54). Corporate Social Responsibility In 2014, the company converted its run-down arts centre in Hong-Kong to embrace the local culture. Likewise, in 2008, VA painted schools in Nairobi, Kenya as well as helping 1,500 villagers to access fresh water as part of celebrating its 10-year operation in Nairobi (Donnelly, 2015, p. 43). Small events The company uses press sides and Roadshows to create public awareness. Likewise, stewardesses are sent globally to give out virgin branded diaries to shopping centres and newsrooms. The events aim at keeping Virgin brands memorable and fresh in the minds of the potential customers (Mohr, et al., 2013, p. 43). Attracting stars and celebs With the help of Richard Branson, the company has attracted renowned stars and celebrities used in launching its new products. For example, in 2007 the company contracted the Spice Girls to open its Heathrow terminal (Mullins Walker, 2012, p. 71). Marketing and events strategy Even though Virgin Atlantic is a major competitor in the global airline business, it has come up with the most effective marketing and event management strategies to gain recognition. To create marketing and events strategies, VA took the following initiatives: First, the company classified its customers into adventurous, Mavericks and pioneering. After the classification, the company developed strategies to make the experience of their customers to be ultra-cool and fun. For example, the customers can get nail clean up, food and drinks and massages once on board (Virgin Atlentic, 2015, p. 55). Using the hashtag, "#FITFOO" to replicate its tag name, "Flying in the face of ordinary", VA is effectively positioned in the market. In short, VA through effective marketing and event strategies, the company has become known by the customers irrespective of fierce competition from industry giants like the British airline and the Delta Airlines (Virgin Atlentic, 2015, p. 57) References List Alreck, P. Settle, R., 1999. Strategies for building consumer brand preference. J. Prod. Brand Manage, Volume 8 , pp. 130-144. Baker, M. Hart, S., 2007. Product Strategy and Management. London: Pearson. Chernev, A., 2014. Strategic Marketing Management. 8 ed. Syndey: Amazon. Davis, J. A., 2010. Competitive Success- How Branding Adds Value. Chichester, UK: John Wiley Sons. Desmond, J. Stone, M. A., 2007. Fundamentals of marketing. London, UK: Routledge. Donnelly, R., 2015. Virgin Atlantic: Marketing Excellence. Journal of Marketing. Ferrell, O. C. Hartline , . M. D., 2010. Marketing Strategy. 5th edition ed. Chicago: South-Western. Hawkins, D. I., 2001. Consumer behavior: Building Marketing Strategy.. 8thed ed. Boston: Irwin. Hollensen, S., 2015. Essentials of Global Marketing. 2nd edition ed. Essex, England: Harlow. Kotler, P., 2001. A Framework for Marketing Management. Upper Saddle River, NJ, USA: Prentice-Hall. Mohr, J., Sengupta, S. Slater, S., 2013. Marketing of High-Technology Products and Innovations. New International Edition ed. New Jersey: Pearson. Mullins, . J. Walker, O., 2012. Marketing Management: A Strategic Decision-Making Approach. 8 ed. New York: McGraw-Hill Education. Virgin Atlantic, 2015. Annual Report 2015. London: s.n. Virgin Atlentic, 2015. Event Championing brand experiences, London,UK: Event Magazine.