Dengue Fever and Mosquito Repellent Lotion

Dengue is a contamination brought about by an infection. You can get it if a tainted mosquito nibbles you. It doesn't spread from individual to individual. It is a tropical sickness and is generally spread during stormy seasons. In the Philippine, dengue is accounted for as one of the main sources of youth hospitalizations. What's more, even Adults with frail invulnerable framework are undependable with this infection. Various investigates were at that point directed are still on procedure to discover new ways on the best way to totally settle this loathsome infection. A few analysts are chipping away at making an immunization that would resistant the body against it.Insect repellent then again are one of the preventive estimates that would diminish the danger of getting creepy crawly bourne ailments, for example, jungle fever and dengue which are achieved by mosquitos. A creepy crawly repellent is a substance applied to skin, apparel, or different surfaces which disheartens bugs (an d arthropods as a rule) from landing or jumping on that surface. They are industrially sold and utilized. Mosquito repellent may come as Lotion, Oil, bar, cleanser, texture conditioner, splash and the like.Some are artificially made and the others are made out of natural materials that has bug repellent properties like Lemon grass, orange and rosemary to give some examples. They are all nursery plants and in all likelihood accessible in each nursery settings. This examination is centered around the utilization of Calendula officinalis or normally known as â€Å"Marigold† and Rosmarinus officinalis (Rosemary) as creepy crawly repellent salve, explicitly, against the hurtful chomp of the known specie of mosquito inside the class Aedes, or primarily known as Aedes aegypti which are the dengue infection carrier.Why cream? Moisturizer is cured salve which is spread on the skin(Pharmacology); cream, fluid groundwork for embellishing or alleviating the skin (Wikipedia English ). Moi sturizer are generally utilized for beauty care products and even restorative purposes. Somebody can really wear it for the duration of the day leaving the skin shielded from various unsafe components. Skin is the main piece of the body that is generally defenseless against mosquito presentation. In the event that a mosquito repellent is applied on skin, it will dishearten mosquitos and bugs from arriving on it, making the individual at generally safe of getting the dengue virus.Statement of the Problem The principle goal of this investigatory undertaking is to create an Insect repellent moisturizer, explicitly, Mosquito repellent cream produced using the blend of injected Marigold and rosemary oil blended in with base salve with a similar viability contrast with over the counter Mosquito repellent salve. Explicitly it tried to meet the accompanying objectives:To test the adequacy of Marigold, Rosemary injected Mosquito repellent moisturizer in wording of:Mosquito repellent effectiv eness.Odour †¢Moisturizing effect.Lasting impact ( including the quantity of mosquito chomp after application).Texture on the skin Significance of the studyThere is nothing we can do to prevent mosquito from sucking onto their prey. This is their lone method of endurance. They convey creepy crawly Bourne illnesses like intestinal sickness and dengue infection which are hazardous once they have passed it to human body. Dengue Symptoms incorporate a high fever, migraines, joint and muscle agony, heaving, and a rash. At times, dengue transforms into dengue haemorrhagic fever, which causes seeping from your nose, gums, or under your skin.It can likewise become dengue stun disorder, which causes monstrous draining and stun. These types of dengue are perilous. There is no particular treatment. A great many people with dengue recuperate inside about fourteen days. Up to that point, drinking loads of liquids, resting and taking non-headache medicine fever-lessening prescriptions may he lp. Individuals with the more extreme types of dengue as a rule need to go to the medical clinic and get liquids. In our nation, everybody knows about this sort of malady. The vast majority of its casualties are youngsters from schools or houses from rustic to urban spots being presented to mosquito conveying dengue.It has just taken numerous lives which may have been forestalled if the vast majority were appropriately arranged session mosquitos’ conduct and on how they could demolish and dispense with them for the wellbeing of everybody. There are loads of preventive estimates which are powerful and safe like utilizing mosquito repellen salve that causes mosquitoes to repulse on your skin taking you out from the high danger of dengue contamination. The practicality of plant material explicitly â€Å"marigold† and â€Å"rosemary† as a viable Mosquito repellent moisturizer is protected, simple to get ready, convenient and economically.Scope and LimitationThis stu dy is specific with the utilization and impacts of Marigold and Rosemary which are promptly accessible in the network or any piece of the nation since they are broadly use as homestead plants or partner plants for developing yields. The investigatory task was done at Pampanga Agricultural College. Tests, experimentations and conversations were under the management of PROF. REGINA D. LORIA. Polls were utilized and offered an explanation to get the overview of the adequacy of the examination. Survey of Related Literature Extracts from In a Nutshell ‘Marigold' by Jill Rosemary DaviesA mainstream garden plant, Marigold has been esteemed for a long time for its extraordinary mending powers and is especially surprising in the treatment of wounds. At the point when utilized for therapeutic purposes, it is usually alluded to as ‘Calendula'. In appearance, Marigold resembles an enormous yellow or orange shaded daisy, every floret being about ?† (1. 25cm) long. A strong year ly, the plant delivers its brilliant blossoms all through the late spring and the bloom heads may grow up to 3†³ (7cm) in distance across. Marigolds' straightforward natural products are firmly nestled into center of the blossom head, nearly as a ring.Hence in Germany, its basic name is ringelblume, which means ringed bloom. The plant develops to a stature of roughly 20-28†³ (50-70cm). The stem is erect and fanned, bearing exchange, light green, spear formed leaves and both stem and leaves are secured with fine hair. Marigold is portrayed by some as without a checked aroma, however others discover its smell rather substantial, while its taste is harsh. Calendula officinalis, the plant name, begins from the Latin word calends (which originates from calare, to call). A History of HealingMarigold has a long history of restorative use, extending back to the Roman's and the old Greeks, who drank Marigold tea to mitigate anxious strain and restlessness. It has additionally been utilized in cooking, passing on material and healthy skin and was a notable image of good karma. Old Uses and Folklore Originally a local plant of antiquated Egypt, and first brought into Britain by the Romans, Marigold is one of the soonest developed blossoms. It was additionally known to the antiquated Greeks, who utilized it's petals for embellishment, to shading nourishments and beautifying agents and as a material color, notwithstanding its restorative uses.An mixture of the herb was tanked to reduce the manifestations of anxious pressure and to forestall restless evenings. Marigold has been developed in European nurseries since about the twelfth century. By the fourteenth century, the plant had gotten supplied with practically mystical forces. A medieval creator called Macer, who portrayed Marigold in his Herbal, believed that simply to see it would improve visual perception and draw out fiendishness ‘humours' from the head:How Marigold can help:Ideal of mending cuts, sc ratches, slashes, careful injuries and scars, little contaminated injuries, creature chomps and scratches.Useful for skin conditions, for example, skin break out, shingles, chickenpox, dermatitis, dermatitis bruises, impetigo spots and other foundational contagious, bacterial and viral conditions.An successful guide to recuperating minor severe singeing, for example, sunburn.Helps to calm honey bee, wasp and creepy crawly stings.An help to recuperating cold sores.An sterile solution for mouth and throat infections.Soothes toothache.Has a wide number of employments in labor, including the recuperating of episiotomies. Soothes sore areolas in nursing mothers.Ideal for grumblings, for example, candida, leucorrhea and trichomoniasis.A safe solution for children's grievances, for example, diaper rash or an excited navel or penis. †¢Antiseptic activity helps speed kids' recuperation from mumps and measles. †¢A valuable solution for bruises.An amazing treatment for varicose veins and ulcers. (http://www. herbs-hands-recuperating. co. uk/books/online-books/more or less marigold-calendula-officinalis) Rosemary (Rosmarinus officinalis Linn. ) is a typical thick, evergreen, sweet-smelling bush developed in numerous pieces of the world. Truly, rosemary has been utilized as a restorative operator to treat renal colic and dysmenorrhea (agonizing menstruation).It has likewise been utilized to alleviate side effects brought about by respiratory disarranges and to invigorate the development of hair. Customarily, rosemary has been utilized for improving memory, and has been an image of recognition and kinship for quite a long time. In Morocco, rosemary has been utilized to treat diabetes and (hypertension). The most investigated constituents of rosemary are caffeic corrosive and its subsidiary rosmarinic corrosive. These mixes are thought to have cell reinforcement impacts and are being read as likely treatments for disease, hepatotoxicity (liver poisonousness), and i ncendiary conditions.Currently, accessible investigations give some guarantee for rosemary in the treatment of nervousness/stress (fragrant healing) and alopecia (male pattern baldness). Current restorative employments of rosemary incorporate rewarding cellulite and wrinkles, and normalizing unnecessary oil emission of the skin. Germany's Commission E has affirmed rosemary leaf for treatment of dyspepsia and rosemary oil (utilized remotely) for joint torment and poor dissemination. Proof These utilizations have been tried in people or creatures. Wellbeing and adequacy have not generally been proven.Some of these conditions are conceivably genuine, and ought to be assessed by a certified medicinal services supplier. Alopecia areata (male pattern baldness): Rosem

The Ancient Japanese Ninja Essays

Blog Archive Mission Admission Meet the Admissions Officers

Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at MBA Mission are strong believers in students  helping students go  beyond the websites  in order to  truly experiencing MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location.   At Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni from top-schools as well, and ask each of them the questions that you need answered all in a risk free environment. We have attached a calendar of North American events below. Visit the MBA Tour website for more information on each event: Sep 2, 08   Chicago Sep 4, 08   Houston Sep 6, 08   New York City Sep 7, 08   Washington DC Sep 9, 08   Atlanta Sep 11, 08   Boston Sep 13, 08   San Francisco Sep 14, 08   Los Angeles Share ThisTweet Blogroll Mission Admission Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at mbaMission are strong believers in students helping students go beyond the web sites in order to truly experience MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location. At MBA Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni, from top schools and ask each of them the questions that you need answered â€" all in a risk-free environment. We have attached a calendar of North American events below and will be attending several of the events ourselves (stay tuned to find out which ones). Visit the MBA Tour web site for more information on each event: Thurs., Sept. 2, 2010 Houston Sat., Sept. 11, 2010 Boston Sun., Sept. 12, 2010 Washington DC Tues., Sept. 14, 2010 Chicago Sun., Sept. 19, 2010 New York City Mon., Sept. 20, 2010 New York City (Euro MBA) Thurs., Sept. 23, 2010 Atlanta Sat., Sept. 25, 2010 Los Angeles Sun., Sept. 26, 2010 San Francisco Share ThisTweet Mission Admission Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at MBA Mission are strong believers in students helping students go beyond the websites in order to truly experiencing MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location. At Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni from top-schools as well, and ask each of them the questions that you need answered â€" all in a risk free environment. We have attached a calendar of North American events below and will be attending several of the events ourselves. Visit the MBA Tour website for more information on each event: Sept. 3, 2009 Houston Sept. 8, 2009 Chicago Sept. 10, 2009 Atlanta Sept. 12, 2009 New York City* Sept. 13, 2009 Boston Sept. 20, 2009 Washington DC Sept. 26, 2009 Los Angeles Sept. 27, 2009 San Francisco *mbaMission in attendance. Share ThisTweet Mission Admission

United Arab Emirates Oil Free Essay Example, 2250 words

The UAE is also diversifying its economy through a huge construction boom, an enlarging manufacturing baseline, and a prosperous service sector. There is a current $350 billion in an active construction project. Examples of these include the Buri Khalifa that is slated to be the tallest building in the world, Dubai World Central International Airport slated to be the most expensive ever built airport when it is completed and the three Palm Islands slated to be the largest artificial islands in the whole world. Other projects are the Dubai Mall slated to be the largest shopping mall in the world and some man-made archipelago named The World that aims at increasing Dubai s tourism industry that is also growing fast. In the entertainment sector, the construction of Dubailand that will be twice the size of Disney World and also the construction of Dubai Sports City that will provide homes for the local sports teams and will be part of the future Olympic bids. The United States companies can be interested in these construction opportunities. The UAE must be a first-mover in the creation and use of new machinery, which could be done with help from U. S.We will write a custom essay sample on United Arab Emirates Oil or any topic specifically for you Only $17.96 $11.86/page Also in the complex, we have a chief power plant having a connected water unit, a steel fabrication unit, and some aluminum smelter unit. The complex is undergoing an expansion; a large global passenger and a cargo airport named Dubai World Central International Airport are also planned in the complex.

Design And Prototyping For The Same Problem Space Essay

In this essay, I will introduce what I did in this semester of this course, and also will outline what I learnt from this course and in the process of the design and prototype making. Meanwhile, I will reflect what I would to do if I met the iteration of design and prototyping for the same problem space. And in the last part of this essay, a reflection analysis of the project, which related to the theoretical context provided by the lecture material and self-directed research will be provided in this essay. PROJECT DESCRIPTION (INDIVIDUAL PART) In the beginning of this semester, everyone in this course are asked to come out a project idea, and it is about produce a social and web/mobile technologies can be applied in way which can help people that can doing something differently in some domain, and the domain in this task is â€Å"news†, in other words, we need design a web/mobile technology that can innovate â€Å"news†. In my personal project idea, it is about an app, which can explore news around you. As the most important part of this semester, each team in DECO3500 is asked to pick one project idea from all students in course and develop it. And I am in team Shakespeare that is a harmonious and friendly team, and four members are work hard in whole semester. Team Shakespeare is focus on a brand-new mobile application â€Å"Shake Shakeâ€Å"; it is an Mobile application which could save users’ time within a build-in news search function to explore the news around the user throughShow MoreRelatedUsing Lego As Tools For Teaching930 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitive ness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreUsing Lego As Tools For Teaching926 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. 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Media s Perception And Fear Of Crime - 1445 Words

As with most controversial issues, it is clear that the media play a strong role in people’s perception and fear of crime. Psychologists have proven that cognitive biases can skew our perceptions (Fogg, 2013). Crime is very prominent is all media and Robert Reiner (1997) claims: The risk of crimes as portrayed in media are both quantitatively and qualitatively more serious in the media than the official statistically recorded picture. Reiner (1997) continues to argue the disproportionate representation of crime, in particular those that are violent focus heavily on arousing curiosity and making criminal activity almost exciting. The Home Secretary, Mr Alan Johnson, was to suggest that maybe the government were not doing enough to convince citizens that the Crime survey statistics are reliable and people should be reassured that crime rates are falling (BBC, 2009). In 2012, Jordan Cashmore, a criminology student completing their dissertation, was the first to introduce what would become known as â€Å"Fear of Crime – Media Feedback model† The model, Figure 5, demonstrates how media depiction of crime can accelerate fear, in turn causing changes and restrictions in behaviour to want to stay home for fear of crime and whilst being at home therefor being exposed to even more media. Fig. 5. The Fear of Crime-Media Feedback model. (2012) However, much discussion has taken place as to the validity of those studies which are meantShow MoreRelatedRealtionship Between the Media, Public Perceptions of Crime and Police1553 Words   |  7 PagesDoes the media and the amount of exposure to specific news media affect fear of crime? 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In recent years the lines between crime entertainment and crime information have been significantly blurred. The mass media often influences how people see crime, with the bombardment of criminal images and violence, it serves toRead MoreThe Impact Of Media Coverage On The Public Perception Of Missing Children916 Words   |  4 PagesWe are not faced with the concerns of crimes unless we are the victims. We depend on communication outlets to stay updated with local, state and international events. The actual number of children miss ing is alarming and yet unknown. Influences on the public perception The writer of this chapter pinpointed the views of the world in a great way. There are many influences on the public perception of missing children. During the reading, it was noted that media coverage has a significant impact on society’sRead MoreThe Media And Gun Violence894 Words   |  4 PagesMedia and Gun violence A current most spoken issue among the public media is gun violence or mass shooting however the crime is not as many as it was twenty years ago. The term mass shooting does not have an official set of definition yet, but the term indicates crime which is killing as many people as possible in a short time frame. The Federal Bureau of Investigation defines it as â€Å"actively engaged in killing or attempting to kill people in a populated area† (Sam Brock, Rachel Witte, and JoeRead MoreShould Marijuana Be Banned?1580 Words   |  7 Pageslot of them describe themselves as being superman [on ice], he said. The price is going down and the quality is going up. However the Media’s representation of the drug and regarding young people make it seem as if there is a crisis forming the media is often to be accused of brain washing society through the descriptive ways of labelling different groups of society however Australia is not seeing an ice epidemic, experts have warned .( Professor Alison Ritter, deputy director for the National

Events Planning and Management Brand Manage

Question: Summarise Virgin Atlantics background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources. Develop a SWOT analysis to identify Virgin Atlantics current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites . Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts. Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantics events, promotional activities and target audiences . Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts. Classify at least four Virgin Atlantic events using the model you have provided. Explain the impact of Virgin Atlantics marketing and events strategy. Answer: Background/ Introduction The Virgin Atlantic (VA) Airways was founded in 1984 by the Richard Branson's Group and has been into operations since then. Virgin has grown to become the second largest carrier in Britain, and it operates in the world's major cities. The Airline enjoys consumer loyalty and recognition globally because of its innovativeness, world-class customer services and on time deliveries (Virgin Atlantic, 2015, p. 2). The management focusses on customer driven services which emphasize on innovation, fun, quality and giving customers services worth their money. From the beginning, Richard Branson's aim was. "To provide the highest quality innovative service at excellent value for money for all classes of air travellers (Virgin Atlantic, 2015, p. 4)." Virgin Atlantic operates thirty routes globally which have been classified into the following market destinations: Ten routes to the United States Six Routes to Asia Four routes to Africa One Route around the Indian Ocean One Middle East route Eight routes to Caribbean destinations. 51% of the Virgin Atlantic's shares is owned by the Virgin Group while 49% is owned by the Singapore Airlines sold by Richard Branson in 1999 at a cost of 600.25 million (Virgin Atlantic, 2015, p. 35). The company is governed by a 19 member official board under the leadership of Craig Kreeger as the Chief Executive Officer and Richard Branson as the Chairman. Through this management, the company's corporate goal is simply to build its foundation by focussing on leisure and business markets and offering effectiveness and efficiency to the customers (Virgin Atlentic, 2015, p. 23). The company's success is shown in its recent reports. As at December 31st, 2015, Virgin Atlantic was valued at 289.4 million compared to 122. 5million during the 1999 fiscal year. Likewise, its turnover and pre-tax profit were 2,781.9m and 22.5m respectively in 2015. The before-tax profit was a 10.1m improvement from the profit posted during the 2014 financial year (Virgin Atlantic, 2015, p. 36). SWOT ANALYSIS This section considers the Virgin Atlantic's Strengthens, Weaknesses, Opportunities, and Threats in 2015. Strengths The company' brand are recognized globally Virgin Atlantic enjoys a strong brand image and a positive perception among its customers. The brand is associated with quality, individuality, fun and the value for money. The company has won numerous awards from its brands and effective advertisement campaigns (Virgin Atlantic, 2015, p. 23). Enjoys an active network in North Atlantic The North Atlantic remains core to the Virgin Atlantic since its foundation. The North Atlantic, which comprises of Caribbean, contributed to two-third of the company's earnings in 2013. Virgin Atlantic is a major competitor between the U.S. and the U.K markets after British Airways (Virgin Atlantic, 2015, p. 57). The graph below shows the airway's performance in its North Atlantic network in 2013. The joint venture between Virgin and Delta has boosted its revenue The joint venture formed in January 2014 between the two airlines came with the ability to coordinate the operations between the two partners. The JV has been used as a competitive pricing strategy bringing a positive impact on the company's revenue (Virgin Atlentic, 2015, p. 43). Weaknesses Poor profitability record Before the 2015 fiscal year, Virgin Atlantic had recorded losses for three consecutive years. During the 2013 financial year, the company recorded a pre-tax loss of 74m as compared to 105m in 2012. Although the company is moving towards the right direction, the previous losses have affected its operations. The company's performance between 2005 and 2013 can be summarized as below: Under-capitalised balance sheet Virgin Atlantic under-capitalised its balance sheet considering its huge debt position which comprised of annual rental leases. The brand "Little Red" has not succeeded in the market forcing the VA to pull out of the domestic UK market. Opportunities The VA's relationship with Delta is likely to improve cost synergies VA should build its capital base from the Joint Venture to drive its cost synergies. The strategy would be beneficial to the two companies over time. A 1 ppt reduction on the operating cost would result in 0.5 ppt gain on the operating margin. Joining and alliance VA is not a member of any global alliances. However, the management has been considering to join a branded alliance to enhance its future growth opportunities. Using its Boeing 787,788, and 789 to assist in reducing its operating costs and invent new route networks. The Boeing deliveries are known for their efficient engine and lighter fuselage which would help in the cutting of costs. Threats Over-concentration on the North, Atlantic network makes VA less diversified in its operations. This leads to overcapacity which has resulted in demand and supply imbalance in other routes. The ongoing investigation by the European Commission on the Delta's non-EU investments is likely to affect VA's operations negatively if confirmed and restrictions applied. Fierce competition from the Gulf airline especially on the Europe-Asia route is likely to lower VA's revenue in future. Marketing Mix and its Role The marketing theory states that a marketer should present the right products at the right time, in the right place and at the right place. A marketing mix comprises of elements such as product, Price, Place and Promotion (Alreck Settle, 1999, p. 49). The 4P's of marketing can be presented diagrammatically as shown below: An effective marketing mix should meet the conditions stated below: The product should have the right features working well and good packaging that meets the customer needs. Customers have become price sensitive. Therefore, the right pricing strategy ought to be used. The products should be well positioned and available when required by the customers. Marketers should ensure that goods arrive in the market at the right time and are positioned correctly to capture the attention of the potential consumers (Desmond Stone, 2007, p. 113). The availability and existence of the products should be communicated to the target market using promotion techniques. Effective promotion helps the company to increase its sales revenue (Hollensen, 2015, p. 88). By using a balanced and effective marketing mix, any organization is in the position of creating a competitive advantage in any market. Marketing mix addresses the needs felt in a particular market segment. The mechanisms are used to ensure that the message contained in the brand had been communicated to the targeted people, in the right way, and at the right time (Ferrell Hartline , 2010, p. 75). Application of Marketing mixes by the Virgin Atlantic First, the VA's marketing team thoroughly checks its products to ensure that they meet the needs and the demands of the customers before they are released in the market. The company knows the importance of making a long-term impression with its customers using TV advertisement campaigns. The VA's brand is easily recognized using the colour red which symbolizes beauty, passion, and firey (Donnelly, 2015, p. 42). The products undergo several tests to ensure that they are fit for the customers. Second, the company has heavily invested in the promotion of its products. The marketing team involves an aggressive campaigning strategies to win more customers. Some of the marketing methods used are TV and online adverts, as well as promotional materials like flyers and banners (Davis, 2010, p. 111). Third, the VA's marketing team has to effectively decide on the prices of its respective products. Pricing is used to attract customers to the company by creating a positive impression about the company. The company uses a lower pricing strategy to gain competitive advantage. Likewise, the products are priced based on specific events, popularity of the destinations, and seasons are occurring in the particular markets (Hawkins, 2001, p. 53). Lastly, the positioning of the products is also important. The company uses easy to use and up to date websites and online sites to interact with its customers. For example, by simply typing "flights from the UK" under the Google search engine, the first advert to appear belongs to the VA (Donnelly, 2015, p. 42). A picture of the VA's marketing team Definition and classification of special events Diagrammatical presentation of definition and classification of special events conducted by companies is as shown below: Type of Special Event Description Business dinners Organized to celebrate milestones as well as bringing the management, employees and customers together Sponsorships and charity functions Sponsorships are used reward employees, increase customer loyalty, and attract new ones as well as raising money for charities. Networking events Aimed at reaching new customers, vendors and business partners Product launches Used to create product awareness among the customers. Customer and Employee appreciation parties Businesses focussing on customer retention host such parties to appreciate them. Board meetings Used to review the companys progress as well as formulating future strategies and goals. Shareholder meetings Such events are held to update the shareholders on the issues facing the company as well as its financial position during the fiscal year (Mullins Walker, 2012, p. 176). Press conferences These events are used to get media coverage of the existing and new products. Trade Shows Trade shows are used to position a company and its brands as a market leader VAs definition and classification of special events Type of Special Event Description Sponsorship VA has engaged in several sponsorship events since 2009. First, the company conducted birthday celebrations to its employees and customers. Second, the company engaged in retro advertisement events to create public awareness and media coverage of its products and services (Kotler, 2001, p. 54). Corporate Social Responsibility In 2014, the company converted its run-down arts centre in Hong-Kong to embrace the local culture. Likewise, in 2008, VA painted schools in Nairobi, Kenya as well as helping 1,500 villagers to access fresh water as part of celebrating its 10-year operation in Nairobi (Donnelly, 2015, p. 43). Small events The company uses press sides and Roadshows to create public awareness. Likewise, stewardesses are sent globally to give out virgin branded diaries to shopping centres and newsrooms. The events aim at keeping Virgin brands memorable and fresh in the minds of the potential customers (Mohr, et al., 2013, p. 43). Attracting stars and celebs With the help of Richard Branson, the company has attracted renowned stars and celebrities used in launching its new products. For example, in 2007 the company contracted the Spice Girls to open its Heathrow terminal (Mullins Walker, 2012, p. 71). Marketing and events strategy Even though Virgin Atlantic is a major competitor in the global airline business, it has come up with the most effective marketing and event management strategies to gain recognition. To create marketing and events strategies, VA took the following initiatives: First, the company classified its customers into adventurous, Mavericks and pioneering. After the classification, the company developed strategies to make the experience of their customers to be ultra-cool and fun. For example, the customers can get nail clean up, food and drinks and massages once on board (Virgin Atlentic, 2015, p. 55). Using the hashtag, "#FITFOO" to replicate its tag name, "Flying in the face of ordinary", VA is effectively positioned in the market. In short, VA through effective marketing and event strategies, the company has become known by the customers irrespective of fierce competition from industry giants like the British airline and the Delta Airlines (Virgin Atlentic, 2015, p. 57) References List Alreck, P. Settle, R., 1999. Strategies for building consumer brand preference. J. Prod. Brand Manage, Volume 8 , pp. 130-144. Baker, M. Hart, S., 2007. Product Strategy and Management. London: Pearson. Chernev, A., 2014. Strategic Marketing Management. 8 ed. Syndey: Amazon. Davis, J. A., 2010. Competitive Success- How Branding Adds Value. Chichester, UK: John Wiley Sons. Desmond, J. Stone, M. A., 2007. Fundamentals of marketing. London, UK: Routledge. Donnelly, R., 2015. Virgin Atlantic: Marketing Excellence. Journal of Marketing. Ferrell, O. C. Hartline , . M. D., 2010. Marketing Strategy. 5th edition ed. Chicago: South-Western. Hawkins, D. I., 2001. Consumer behavior: Building Marketing Strategy.. 8thed ed. Boston: Irwin. Hollensen, S., 2015. Essentials of Global Marketing. 2nd edition ed. Essex, England: Harlow. Kotler, P., 2001. A Framework for Marketing Management. Upper Saddle River, NJ, USA: Prentice-Hall. Mohr, J., Sengupta, S. Slater, S., 2013. Marketing of High-Technology Products and Innovations. New International Edition ed. New Jersey: Pearson. Mullins, . J. Walker, O., 2012. Marketing Management: A Strategic Decision-Making Approach. 8 ed. New York: McGraw-Hill Education. Virgin Atlantic, 2015. Annual Report 2015. London: s.n. Virgin Atlentic, 2015. Event Championing brand experiences, London,UK: Event Magazine.

Multimedia Essays - Graphic Design, Communication Design, Design

Multimedia Graphics & Multimedia What is graphics and multimedia? First of all, graphics software pertains to any computer device or program that makes a computer capable of displaying and manipulating pictures. For example, laser printers and plotters are graphics devices because they permit computer to output pictures. Software like word processors support graphics because they let you draw or import pictures. Spreadsheet programs support graphics because they let you display data in the form of graphs and charts. Such applications are often referred to as business graphics. Multimedia has many definitions depending upon whom you ask. A standard definition follows: Multimedia is any combination of text, graphic art, sound, animation, and video delivered to you by computer or other electronic means. Multimedia can help to gain and hold attention, make points clearer, stimulate discussion, and in general, enhance the learning process, if it also includes the appropriate human elements. With the advent of the computer and other electronic devices, multimedia is now being used a number of ways in the classroom including PowerPoint lectures, digital slides, digital videos, case studies, newsgroups, mailing lists, MOOS, MUDS and more. As a student I can be able to use multimedia and graphics as learning materials like learning interactively with software's made for a certain subject. It will also allow me to experience a subject from many angles, giving me deeper understanding of the subject matter. Using various forms of multimedia and graphics in the classroom also helps to keep my interest level high when it comes to learning. For work, being a business major, I think multimedia and graphics will be very useful for me when I make presentations through PowerPoint or when I make a report and I want to present it with charts and graphs, which I wouldn't of been able to do without multimedia and graphics. I can also perform research on the web and without multimedia and graphics I don't think that would be possible for me to do and it would probably take me more time and effort to research it in the library rather than from my computer. In conclusion I feel that multimedia and graphics is the way to go, it can be a very effective tool to communicate, educate, compel, and convince you and/or your audience

How to Write a Short Story 9 Steps from a Best Selling Author

How to Write a Short Story 9 Steps from a Best Selling Author How to Write a Short Story That Captivates Your Reader Why? Because it reveals many of the obstacles, dilemmas, and questions you’ll face when creating fiction of any length. If you find these things knotty in a short story, imagine how profound they would be in a book-length tale. Most writers need to get a quarter million clichà ©s out of their systems before they hope to sell something. And they need to learn the difference between imitating their favorite writers and emulating their best techniques. Mastering even a few of the elements of fiction while learning the craft will prove to be quick wins for you as you gain momentum as a writer. I don’t mean to imply that learning how to write a short story is easier than learning how to write a novel- only that as a neophyte you might find the process more manageable in smaller bites. So let’s start at the beginning. Need help fine-tuning your writing?Click here to download my free self-editing checklist. What Is a Short Story? Don’t make the mistake of referring to short nonfiction articles as short stories. In the publishing world, short story always refers to fiction. And short stories come varying shapes and sizes: Traditional: 1,500-5000 words Flash Fiction: 500-1,000 words Micro Fiction: 5 to 350 words Is there really a market for a short story of 5,000 words (roughly 20 double-spaced manuscript pages)? Some publications and contests accept entries that long, but it’s easier and more common to sell a short story in the 1,500- to 3,000-word range. And on the other end of the spectrum, you may wonder if I’m serious about short stories of fewer than 10 words (Micro Fiction). Well, sort of. They are really more gimmicks, but they exist. The most famous was Ernest Hemingway’s response to a bet that he couldn’t write fiction that short. He wrote: For sale: baby shoes. Never worn. That implied a vast backstory and deep emotion. Writing a compelling short story is an art, despite that they are so much more concise than novels. Which is why I created this complete guide: 9 Steps to Writing a Great Short Story Read as Many Great Short Stories as You Can Find Aim for the Heart Narrow Your Scope Make Your Title Sing Use the Classic Story Structure Suggest Backstory, Dont Elaborate When in Doubt, Leave it Out Ensure a Satisfying Ending Cut Like Your Storys Life Depends on It Step 1. Read as Many Great Short Stories as You Can Find Read hundreds of them- especially the classics. You learn this genre by familiarizing yourself with the best. See yourself as an apprentice. Watch, evaluate, analyze the experts, then try to emulate their work. Soon you’ll learn enough about how to write a short story that you can start developing your own style. A lot of the skills you need can be learned through osmosis. Where to start? Read Bret Lott, a modern-day master. (He chose one of my short stories for one of his collections.) Reading two or three dozen short stories should give you an idea of their structure and style. That should spur you to try one of your own while continuing to read dozens more. Remember, you won’t likely start with something sensational, but what you’ve learned through your reading- as well as what you’ll learn from your own writing- should give you confidence. You’ll be on your way. Step 2. Aim for the Heart The most effective short stories evoke deep emotions in the reader. What will move them? The same things that probably move you: Love Redemption Justice Freedom Heroic sacrifice What else? Step 3. Narrow Your Scope It should go without saying that there’s a drastic difference between a 450-page, 100,000-word novel and a 10-page, 2000-word short story. One can accommodate an epic sweep of a story and cover decades with an extensive cast of characters. The other must pack an emotional wallop and tell a compelling story with a beginning, a middle, and an end- with about 2% of the number of words. Naturally, that dramatically restricts your number of characters, scenes, and even plot points. The best short stories usually encompass only a short slice of the main character’s life- often only one scene or incident that must also bear the weight of your Deeper Question, your theme or what it is you’re really trying to say. Tightening Tips If your main character needs a cohort or a sounding board, don’t give her two. Combine characters where you can. Avoid long blocks of description; rather, write just enough to trigger the theater of your reader’s mind. Eliminate scenes that merely get your characters from one place to another. The reader doesn’t care how they got there, so you can simply write: Late that afternoon, Jim met Sharon at a coffee shop†¦ Your goal is to get to a resounding ending by portraying a poignant incident that tell a story in itself and represents a bigger picture. Step 4. Make Your Title Sing Work hard on what to call your short story. Yes, it might get changed by editors, but it must grab their attention first. They’ll want it to stand out to readers among a wide range of competing stories, and so do you. Step 5. Use the Classic Story Structure Once your title has pulled the reader in, how do you hold his interest? As you might imagine, this is as crucial in a short story as it is in a novel. So use the same basic approach: Plunge your character into terrible trouble from the get-go. Of course, terrible trouble means something different for different genres. In a thriller, your character might find himself in physical danger, a life or death situation. In a love story, the trouble might be emotional, a heroine torn between two lovers. In a mystery, your main character might witness a crime, and then be accused of it. Don’t waste time setting up the story. Get on with it. Tell your reader just enough to make her care about your main character, then get to the the problem, the quest, the challenge, the danger- whatever it is that drives your story. Step 6. Suggest Backstory, Don’t Elaborate You don’t have the space or time to flash back or cover a character’s entire backstory. Rather than recite how a Frenchman got to America, merely mention the accent he had hoped to leave behind when he emigrated to the U.S. from Paris. Don’t spend a paragraph describing a winter morning. Layer that bit of sensory detail into the narrativeby showing your character covering her face with her scarf against the frigid wind. Step 7. When in Doubt, Leave it Out Short stories are, by definition, short. Every sentence must count. If even one word seems extraneous, it has to go. Step 8. Ensure a Satisfying Ending This is a must. Bring down the curtain with a satisfying thud. In a short story this can often be accomplished quickly, as long as it resounds with the reader and makes her nod. It can’t seem forced or contrived or feel as if the story has ended too soon. In a modern day version of the Prodigal Son, a character calls from a taxi and leaves a message that if he’s allowed to come home, his father should leave the front porch light on. Otherwise, he’ll understand and just move on. The rest of the story is him telling the cabbie how deeply his life choices have hurt his family. The story ends with the taxi pulling into view of his childhood home, only to find not only the porch light on, but also every light in the house and more out in the yard. That ending needed no elaboration. We don’t even need to be shown the reunion, the embrace, the tears, the talk. The lights say it all. Step 9. Cut Like Your Story’s Life Depends on It Because it does. When you’ve finished your story, the real work has just begun. It’s time for you to become a ferocious self-editor. Once you’re happy with the flow of the story, every other element should be examined for perfection: spelling, grammar, punctuation, sentence construction, word choice, elimination of clichà ©s, redundancies, you name it. Also, pour over the manuscript looking for ways to engage your reader’s senses and emotions. All writing is rewriting. And remember, tightening nearly always adds power. Omit needless words. Examples: She shrugged her shoulders. He blinked his eyes. Jim walked in through the open door and sat down in a chair. The crowd clapped their hands and stomped their feet. Learn to tighten and give yourself the best chance to write short stories that captivate your reader. Where to Sell Your Short Stories Need help fine-tuning your writing?Click here to download my free self-editing checklist. 1. Contests Writing contests are great because the winners usually get published in either a magazine or online- which means instant visibility for your name. Many pay cash prizes up to $5,000. But even those that don’t offer cash give you awards that lend credibility to your next short story pitch. 2. Genre-Specific Periodicals Such publications cater to audiences who love stories written in their particular literary category. If you can score with one of these, the editor will likely come back to you for more. Any time you can work with an editor, you’re developing a skill that will well serve your writing. 3. Popular Magazines Plenty of print and online magazines still buy and publish short stories. A few examples: The Atlantic Harper’s Magazine Alfred Hitchcock’s Mystery Magazine The New Yorker Ellery Queen’s Mystery Magazine Woman’s World 4. Literary Magazines While, admittedly, this market calls for a more intellectual than mass market approach to writing, getting published in one is still a win. Here’s a list of literary magazine short story markets. 5. Short Story Books Yes, some publishers still publish these. They might consist entirely of short stories from one author, or they might contain the work of several, but usually tied together by theme. Regardless which style you’re interested in, remember that while each story should fit the whole, it must also work on its own, complete and satisfying in itself. What’s Your Short Story Idea? You’ll know yours has potential when you can distill its idea to a single sentence. You’ll find that this will keep you on track during the writing stage. Here’s mine for a piece I titled Midnight Clear(which became a movie starring Stephen Baldwin): An estranged son visits his lonely mother on Christmas Eve before his planned suicide, unaware she is planning the same, and the encounter gives them each reasons to go on. Need help fine-tuning your writing?Click here to download my free self-editing checklist. In the comments below, write the one-sentence essence of your short story.

Politeness in english Essay Example | Topics and Well Written Essays - 4000 words

Politeness in english - Essay Example 157). The key assumption of this definition is that social friction is generally undesirable and there are several behavioral modes that have historically been gradually developed and can be adequately categorized as being polite. It is believed that if these behavioral modes are adequately applied in society, they will have the result of either preventing friction or at least minimizing its occurrence. Another definition of politeness defines it as being a strategic avoidance of any possible conflict (Watts, 2003, p. 50). Although this definition can be perceived as being concrete, a closer examination of the definition shows that politeness is something that we tend to use rationally and consciously with the sole intent of avoiding conflict.Another proposed definition of politeness defines it as being one of the various constraints of human interaction that is primarily used to aid in the promotion of rapport, the consideration of other’s feelings and the establishment of mu tual comfort (Locher, 2004, p. 76). This definition of politeness equates politeness with a general constraint on human interaction that mainly involves a social injunction preventing one form doing the opposite (Bax and Ka?da?r 106-107). Defining politeness as being either a constraint or a set of various constraints is seen to conveniently help lead us away from any form of objectivist approach to politeness. This is mainly due to the nature of constraints that requires people to learn them on an individual basis through their social interactions and practice. Although researchers can be able to observe the various instances of emergent social practice, they are however unable to adequately observe the constraint itself (Bax and Ka?da?r 106-107). Politeness is found to be a common word that is frequently in everyday use in the English language and has various translations in different languages such as politesse in French and beleefdheid in Dutch. The tem is found to be particular ly established in most scholarly works on pragmatics and linguistics. As is common with most everyday English expressions, politeness is found to be rather fuzzy and hence its susceptibility to having multiple variations based on personal, historical and social differences. It is common for such common terms to often have wider applications than technical terms in the language and there is a tendency for uncertainty to arise in the event that the two happen to be confused. Technical terms are found to often be not everyday expressions and as such have more a generally more specific denotation. This makes it important to clearly distinguish between the basically technical term â€Å"politeness† and the more everyday notion that the term is put to use(Gotti, Dossena&Dury, 2008, p. 5). An analysis of the term politeness as it is used in these contexts can be perceived to be a very worthwhile research both historically and in the different varieties of PDE. This can have the bene fit of providing an ethnographic view of how the different speakers of the English language talk about politeness and the semantics of the word politeness or polite at several different points in the history of the English language (Gotti, Dossena&Dury, 2008, p. 5). Politeness in the English Language The distinction existing between negative and positive politeness that was

Language Essay Example | Topics and Well Written Essays - 2500 words

Language - Essay Example Language and culture are closely related, especially because language is part of culture. When considered individually, however, language and culture have a major impact on national identity. In this regard, Anderson is right in arguing that the mother tongue is the medium through which fellowships are imagined, history is rebuilt, and futures fantasised among patriots1. First, it is important to explore the concept of nationalism since it has a huge bearing on the impact of language. Nationalism is a relatively new concept for most countries; this is because most countries are relatively young. In this regard, it could be said that the oldest countries have the strongest links to nationalism2. For example, it is hardly surprising that terms like Americanism, capitalism, and communism, liberalism, socialism and anarchism are more entrenched in Western societies than in African ones. These isms are not only foreign but also imposed, and language is the vehicle used to facilitate such imposition. However, what differentiates younger from older countries is culture, because culture is rarely dependent on nationalistic ideals. In English in the World: History, Diversity, Change, Seargeant and Swann explore the concept of globalisation and its connection to the spread of English3. Globalisation is often cited as one of the hindrances to nationalism and the development of nationalist ideals; this makes it a prime candidate for the examination of the relationship between struggles over the English language and struggles over national identities. The authors argue that the relationship between globalisation and English is two-way4. On one hand, the greater dynamism in society and the manner in which numerous facets of contemporary life function on an international rather than national level create a need for a standard method of communication that supersedes national boundaries. For example, if an enterprise wants to trade with businesses in other parts of the

Quantitative Risk Assessment Essay Example for Free

Quantitative Risk Assessment Essay For the project of redesigning packing for the Canadian market, quantitative risk assessment plays an important role. Quantitative risk assessment is, â€Å"A process for assigning a numeric value to the probability of loss based on known risks and available, objective data†¦ used to determine potential direct and indirect costs to the company based on values assigned to company assets and their exposure to risk† (InvestorWords.com, 2014). For this particular project, quantitative risk assessment will be useful in determining not only which are areas of potential risk, but also to what degree these risks may affect the overall integrity of the project. Revised Project Background The project of the redesign of packaging for the Canadian market currently consists of four different product lines including Dial, Tone, Right Guard, and Dry Idea, and consists of over 50 variants spanning the four lines. Each new packaging design is independent of every other thus there exists no interdependency from design to the next. Each design observes a similar path consisting of initial review of changes, alterations, and additions by management, marketing, and the design team, initial layout of established changes by the design team followed by a first round review of changes by marketing, legal, management and compliance. If additional changes are required, a second round of design and review is implemented up to two additional rounds as needed. Upon successful acknowledgement of new designs, the artwork is then sent to our preproduction team for development to printer-ready artwork. Once completed, the artwork is sent to a third party production house for mockups to be created to be sent to the parent  company in Germany for final approval. If any designs are rejected (and they never are), commentary from Germany is implemented into further redesign and the process is restarted. Upon approval from Germany, artwork is submitted to the printer. Printer will then submit print-ready, color-calibrated proofs for final approval. Proofs are reviewed by management for final approval before actual printing. Once printed, packaging is sent to a fulfillment house to have labels applied to containers and filled with product or have wraps applied to soap bars. Upon completion of fulfillment, finished product is shipped to various holding facilities in Canada for final disposition. As previously stated, project will span eight months from inception to final delivery. Risk Identification Framework Management Delays: As the majority of the work for this project involves objective changes and adjustments to existing packaging, the first phase, initial review by management, involves nominal risk. Management will evaluate and select which products will receive updated treatment for inclusion into the Canadian market. Once the products are selected, management has no further involvement outside of potential cancellations of various packaging designs or their requested involvement during a particular phase of completion. Design Delays: As this project includes approximately 50 variants of packaging including labels and wraps, production must be coordinated to allow for enough time for completion of initial layouts and any necessary revisions, while taking into consideration the design needs and time constrains on the design team from other departments and for other projects running concurrently. While the project has a timeline of eight months, final design layouts must be approved and ready for preproduction within the first four months of the project. The in-house design team will complete the bulk of the design phase of the project, though external design agencies may be utilized if time constraints are threatened. It should be noted that the use of external design agencies would incur additional costs. Also, the design process will require an initial review before being released to the review team for official review, to ensure all parameters have been incorporated. Review Delays: This area constitutes the bulk of all potential delays. While each packaging component is independent of one  another, the review process for each component must be completed sequentially among the review team. There are five departments that will review each design layout and either approve or denote changes. Some of these potential changes are subject to additional changes or cancellations by other departments, meaning the first team may indicate several changes that the third team can then override if the indicated changes are deemed unnecessary. Also, the number of rounds of review may add potential delays to the overall project. Another potential area of delay exists with the timely completion of review by the required departments. Certain key staff may be unavailable to review a packaging design during a given time period. To circumvent potential risks, each member of the review staff will have two alternative staff members capable of reviewing each package design. Should no staff members be available to review, the particular review component is submitted to the manager of the appropriate department for their review. This becomes a last-resort scenario in that traditionally, managers indicate changes that exist outside the scope of the project. Review delays present unique difficulties in that not every team member provides feedback as to their daily availability. Pre-Production and Printing Delays: The preproduction team will transition the artwork from its final design to printer-ready artwork. There is typically no risk for delay in this area. The printer will then produce a final round of art proofs calibrated to their individual presses. One round of revisions is already assumed and build into this process. Additional revisions are not typical though can present a nominal risk. Corporate Delays: While exceeding unusual, corporate can play a small role in delaying a project by canceling one or more packaging designs, adding addition package designs above and beyond what management has previously approved, or by simply delaying the provision of final approval on all finished designed submitted. While these scenarios are unlikely, they do represent the extreme limit of delay-related risk in that they can affect the project for an indeterminate amount of time. Qualified and Quantified Risk Matrix Review Delays Reduce Risk Consistent communication with key reviewers. Engage alternate reviews if primary reviews are unavailable. Enlist managers is alternate reviewers are unavailable. Greater than two days review time by each responsible team member. Project Manager Pre-Production and Printing Delays Reduce Risk Constant communication with pre-production team and printer will reduce or eliminate risks. Buffers in timing are already built into production times. Delays indicated by pre-production team or printer. References Cooper, D. F., Grey, S., Raymond, G., Walker, P. (2005). Project risk management guidelines: Managing risk in large projects and complex procurements. West Sussex, England: John Wiley Sons. InvestorWords.com. (2014). quantitative risk assessment. Retrieved October 1, 2014, from http://www.investorwords.com/19179/quantitative_risk_assessment.html Loch, C. H., DeMeyer, A., Pich, M. T. (2006). Managing the unknown: A new approach to managing high uncertainty and risk in projects. Hoboken, NJ: John Wiley Sons.

Free Essays - A Raisin in the Sun :: Raisin Sun essays

â€Å"A Raisin in the Sun† is set at in an area where racism was still occurring.   Blacks were no longer separated but they were still facing many racial problems. The black Younger family faced these problems throughout the play.   The entire family was affected in their own way.   The family has big dreams and hope to make more of their poor lives.   Walter, the main character, is forced to deal with most of the issues himself.   Ruth, his wife, and Travis, his ten-year-old son, really don’t have say in matters that he sets his mind to.   Beneatha, his sister tries to get her word in but is often ignored.   Lena (Mama) is Walter’s mother and is very concerned about her family.   She tries to keep things held together despite all of the happenings.   Mama’s husband had just recently died so times seemed to be even harder.   They all live in a small apartment when living space is very confined (Hansberry 1731).   They all have dreams in which they are trying to obtain, but other members of the family seem to hold back each other from obtaining them (Decker).      Walter has a steady, but low paying job and wishes that he could do more for his family.   The money he makes hardly provides enough for his family to survive.   He is constantly thinking about get rich quick schemes to insure a better life.   He doesn’t want to be a poor back man all of his life and wishes that he could fit in with rich whites.   He doesn’t realize that people won’t give him the same opportunities, as they would if he were white (Decker).   Walter feels that he needs to provide more for his family and starts to ask around on how to make some money.   He gets the idea of opening up a liquor store and has his heart set on it.   Because he wants to please everybody he loses his better judgment and acts without thinking of the long-term effects.   He is ready for a change and feels the store will bring his family a better life (Hyzak).   â€Å"Mama, a job? I open and close car doors all day long.   I drive a man around in his Limousine and say, Yes, sir; no, sir; very good sir; shall I take the drive, sir?   Mama, that ain’t no kind of job ... that ain’t nothing at all† ( Hansberry 1755).

Brief History of BMW Essay

BMW began making its mark on history almost 90 years ago. Aircraft engines were the first thing to be produced followed by bikes and then cars – these vehicles also have been setting milestones in the area of motorsport from the very start. We can establish BMW roots back well over 100 years, to December 3, 1896. That date marked the formation of Wartburg works in Eisenach, the BMW manufacturing center for all cars made from 1928 to 1940. From that site and Wartburg’s numerous alliance before being sold to BMW in 1928 stretched activites as diverse as saucepan manufactured, powered mountain bikes, and the brake company. The car-construction tale of the Eisenach arm is the subject of a sub-sequent chapter. ( Airborne Excellence- page 5) However, basics of the heartland Munich-based company arrived in 1916 when the two airplane-engine manufacturing workshop Gustav Rau GmbH and Rapp Motorenwerken GmbH) were subject to takeovers and closures that resulted in the March 7, 1916 registration of Bayerische Flugzeugwerke AG (BFW). Its purpose as stated in the Munich Register of Companies â€Å"the manufacture and commercial distribution of airplanes and any related machinery, equipment and other objects, and further, in the pursuit of this purpose, the founding of other enterprises in any legally permissible form, or participation therein, and also the running of companies of any sort†. When Franz-Joseph Popp took over Karl Rapp as the new managing director on 5 October of 1917, he register the company as the Bayerische Motoren Werke GmbH. At the same time Poppo registered the company’s trademark, which still remains today- the stylized whirl of a rotating propeller surmounted by the letters BMW. (Achievements in White and Blue BMW in Retrospect- page 8) In 1917, BMW’s first aircraft engine was produced, the 6 cylinder Type IIIa. In 1919 using an aircraft powered by its successor, the Type IV, Franz Zeno Diemer set an altitude record of 9,760 metres. After WW1 BMW turned all kinds of activities, including shoe-making, to survive, But Popp and Friz were engineers, first and foremost, and there was no doubt that BMW would return to aero engine manufacture. (Motorcycle Marvels- Chapter2). In 1923 they enter the motorcycle production as a result. The motorcycle, the R 32 produced 8. 5 horsepower at 3300rpm from its flat-twin engine. The 2-cylinder 494cc motorcycle could reach a top speed of 59mph. 090 of them were manufactured during its three year life span. It was 1928 that made history in terms of the BMW car. BMW buys the Eisenach automobile plant, where the Austin Seven was successfully produced under the name â€Å"Dixi 3/15 PS†. Later it rebadged them to DA2. Which further went on to become a BMW – going on sale in 1929 as the BMW 3/15 PS DA 2 with a range of different body shells. A small car with a lot of appeal, its popularity helped the company to survive the lean years of the Depression. By 1932 BMW’s first â€Å"real† car (AM 4) went into production, this model was the successor of the Dixi and the first production car to be built totally in house by BMW. The model had a 50 mph top speed, 4 cylinder engine with suspension valves and double driving camshafts. In 1936 a sporting legend was born when the BMW 328 went on to win at the nuburging, which was basically the fastest standard-production 2-liter sports car. It went on to win over 120 other race between 1936 and 1940. BMW became a priority target during World War 2 and reaped a terrible reward for its famous aero engine and military prowess. The BMW factory at Munich was totally devastated after the War. The first post war model, the V8 equipped 501 luxury sedan produced in 1951 was a poor production choice for a country that was also devastated by the war. Demand was low and the 501 did not even com e close to meeting BMW’s expectations. So in a tightrope act between two extremes, to prevent the company bleeding to death at the top end of the automobile market, BMW’s policy was to introduce mini cars at the other end of the market. The BMW Isetta finally won the hearts of the public. Just 2. 29 m long, the company obtains the licence to build the motocoupe from ISO in Italy. Powered by a 12 or 13 hp BMW motorcycle engine. Over 160,000 people bought an Isetta in the Fifties, making it the best-selling BMW of the decade and a symbol for the boom years after the war.

The Minneapolis Domestic Violence Experiment - 1198 Words

Introduction Looking at what we know about the prevention of domestic violence and studies that have led to more affective practices in eliminating and preventing domestic violence with repeat offenders. The Minneapolis Domestic Violence Experiment, was just that an experiment by police to determine the effects of arrest versus separation of individuals involved in a domestic dispute. The Minneapolis Domestic Violence Experiment also led to experiments in other cities including Omaha Nebraska, Miami Florida, Charlotte North Carolina, Colorado Springs Colorado, and Milwaukee Wisconsin, and were directed by Sherman. These five SARP experiments followed the Minneapolis experiment model closely enough to allow valid comparisons. The MDVE has†¦show more content†¦(American Bar, n.d.) The MDVE is most noteworthy because (1) It was the first controlled field experiment in which police officers’ responses to a problem were decided by random assignment rather than officer discretion. (2) It was a major contributor to a nationwide response to the enactment of making arrest the preferred method in domestic cases. (3) The findings were conclusive to enacting â€Å"common sense† on the issue, also the National Institute of Justice funded its only major initiative to confirm the research on the Spousal Abuse Replication Project (SARP). (What When How, n.d.) There was a time when people started to take note of family violence going on in the United States, and was no longer looked at with a blind eye. The MDVE began at an opportunistic time because of the strong push for domestic violence to be seen as a problem, and for victims to be heard. The MDVE led to probable cause arrest for domestic dispute to be possible. Time specific widows were created for police to make an arrest in domestic disputes, in Arkansas you have four hours after the incident without physical evidence to make an arrest, beyond that an officer can issue a citation, an officer has 12 hours to make an arrest in the event there is physical evident that aShow MoreRelatedThe Minneapolis Domestic Violence Experiment1395 Words   |  6 PagesThe Minneapolis Domestic Violence Experiment is also known as (MDVE), was an experiment that evaluated the effectiveness of the police when they responded to domestic violence calls in Minneapolis. This experiment was conducted during early 80’s for over a year by Dr. Lawrence W. 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