Dengue Fever and Mosquito Repellent Lotion

Dengue is a contamination brought about by an infection. You can get it if a tainted mosquito nibbles you. It doesn't spread from individual to individual. It is a tropical sickness and is generally spread during stormy seasons. In the Philippine, dengue is accounted for as one of the main sources of youth hospitalizations. What's more, even Adults with frail invulnerable framework are undependable with this infection. Various investigates were at that point directed are still on procedure to discover new ways on the best way to totally settle this loathsome infection. A few analysts are chipping away at making an immunization that would resistant the body against it.Insect repellent then again are one of the preventive estimates that would diminish the danger of getting creepy crawly bourne ailments, for example, jungle fever and dengue which are achieved by mosquitos. A creepy crawly repellent is a substance applied to skin, apparel, or different surfaces which disheartens bugs (an d arthropods as a rule) from landing or jumping on that surface. They are industrially sold and utilized. Mosquito repellent may come as Lotion, Oil, bar, cleanser, texture conditioner, splash and the like.Some are artificially made and the others are made out of natural materials that has bug repellent properties like Lemon grass, orange and rosemary to give some examples. They are all nursery plants and in all likelihood accessible in each nursery settings. This examination is centered around the utilization of Calendula officinalis or normally known as â€Å"Marigold† and Rosmarinus officinalis (Rosemary) as creepy crawly repellent salve, explicitly, against the hurtful chomp of the known specie of mosquito inside the class Aedes, or primarily known as Aedes aegypti which are the dengue infection carrier.Why cream? Moisturizer is cured salve which is spread on the skin(Pharmacology); cream, fluid groundwork for embellishing or alleviating the skin (Wikipedia English ). Moi sturizer are generally utilized for beauty care products and even restorative purposes. Somebody can really wear it for the duration of the day leaving the skin shielded from various unsafe components. Skin is the main piece of the body that is generally defenseless against mosquito presentation. In the event that a mosquito repellent is applied on skin, it will dishearten mosquitos and bugs from arriving on it, making the individual at generally safe of getting the dengue virus.Statement of the Problem The principle goal of this investigatory undertaking is to create an Insect repellent moisturizer, explicitly, Mosquito repellent cream produced using the blend of injected Marigold and rosemary oil blended in with base salve with a similar viability contrast with over the counter Mosquito repellent salve. Explicitly it tried to meet the accompanying objectives:To test the adequacy of Marigold, Rosemary injected Mosquito repellent moisturizer in wording of:Mosquito repellent effectiv eness.Odour †¢Moisturizing effect.Lasting impact ( including the quantity of mosquito chomp after application).Texture on the skin Significance of the studyThere is nothing we can do to prevent mosquito from sucking onto their prey. This is their lone method of endurance. They convey creepy crawly Bourne illnesses like intestinal sickness and dengue infection which are hazardous once they have passed it to human body. Dengue Symptoms incorporate a high fever, migraines, joint and muscle agony, heaving, and a rash. At times, dengue transforms into dengue haemorrhagic fever, which causes seeping from your nose, gums, or under your skin.It can likewise become dengue stun disorder, which causes monstrous draining and stun. These types of dengue are perilous. There is no particular treatment. A great many people with dengue recuperate inside about fourteen days. Up to that point, drinking loads of liquids, resting and taking non-headache medicine fever-lessening prescriptions may he lp. Individuals with the more extreme types of dengue as a rule need to go to the medical clinic and get liquids. In our nation, everybody knows about this sort of malady. The vast majority of its casualties are youngsters from schools or houses from rustic to urban spots being presented to mosquito conveying dengue.It has just taken numerous lives which may have been forestalled if the vast majority were appropriately arranged session mosquitos’ conduct and on how they could demolish and dispense with them for the wellbeing of everybody. There are loads of preventive estimates which are powerful and safe like utilizing mosquito repellen salve that causes mosquitoes to repulse on your skin taking you out from the high danger of dengue contamination. The practicality of plant material explicitly â€Å"marigold† and â€Å"rosemary† as a viable Mosquito repellent moisturizer is protected, simple to get ready, convenient and economically.Scope and LimitationThis stu dy is specific with the utilization and impacts of Marigold and Rosemary which are promptly accessible in the network or any piece of the nation since they are broadly use as homestead plants or partner plants for developing yields. The investigatory task was done at Pampanga Agricultural College. Tests, experimentations and conversations were under the management of PROF. REGINA D. LORIA. Polls were utilized and offered an explanation to get the overview of the adequacy of the examination. Survey of Related Literature Extracts from In a Nutshell ‘Marigold' by Jill Rosemary DaviesA mainstream garden plant, Marigold has been esteemed for a long time for its extraordinary mending powers and is especially surprising in the treatment of wounds. At the point when utilized for therapeutic purposes, it is usually alluded to as ‘Calendula'. In appearance, Marigold resembles an enormous yellow or orange shaded daisy, every floret being about ?† (1. 25cm) long. A strong year ly, the plant delivers its brilliant blossoms all through the late spring and the bloom heads may grow up to 3†³ (7cm) in distance across. Marigolds' straightforward natural products are firmly nestled into center of the blossom head, nearly as a ring.Hence in Germany, its basic name is ringelblume, which means ringed bloom. The plant develops to a stature of roughly 20-28†³ (50-70cm). The stem is erect and fanned, bearing exchange, light green, spear formed leaves and both stem and leaves are secured with fine hair. Marigold is portrayed by some as without a checked aroma, however others discover its smell rather substantial, while its taste is harsh. Calendula officinalis, the plant name, begins from the Latin word calends (which originates from calare, to call). A History of HealingMarigold has a long history of restorative use, extending back to the Roman's and the old Greeks, who drank Marigold tea to mitigate anxious strain and restlessness. It has additionally been utilized in cooking, passing on material and healthy skin and was a notable image of good karma. Old Uses and Folklore Originally a local plant of antiquated Egypt, and first brought into Britain by the Romans, Marigold is one of the soonest developed blossoms. It was additionally known to the antiquated Greeks, who utilized it's petals for embellishment, to shading nourishments and beautifying agents and as a material color, notwithstanding its restorative uses.An mixture of the herb was tanked to reduce the manifestations of anxious pressure and to forestall restless evenings. Marigold has been developed in European nurseries since about the twelfth century. By the fourteenth century, the plant had gotten supplied with practically mystical forces. A medieval creator called Macer, who portrayed Marigold in his Herbal, believed that simply to see it would improve visual perception and draw out fiendishness ‘humours' from the head:How Marigold can help:Ideal of mending cuts, sc ratches, slashes, careful injuries and scars, little contaminated injuries, creature chomps and scratches.Useful for skin conditions, for example, skin break out, shingles, chickenpox, dermatitis, dermatitis bruises, impetigo spots and other foundational contagious, bacterial and viral conditions.An successful guide to recuperating minor severe singeing, for example, sunburn.Helps to calm honey bee, wasp and creepy crawly stings.An help to recuperating cold sores.An sterile solution for mouth and throat infections.Soothes toothache.Has a wide number of employments in labor, including the recuperating of episiotomies. Soothes sore areolas in nursing mothers.Ideal for grumblings, for example, candida, leucorrhea and trichomoniasis.A safe solution for children's grievances, for example, diaper rash or an excited navel or penis. †¢Antiseptic activity helps speed kids' recuperation from mumps and measles. †¢A valuable solution for bruises.An amazing treatment for varicose veins and ulcers. (http://www. herbs-hands-recuperating. co. uk/books/online-books/more or less marigold-calendula-officinalis) Rosemary (Rosmarinus officinalis Linn. ) is a typical thick, evergreen, sweet-smelling bush developed in numerous pieces of the world. Truly, rosemary has been utilized as a restorative operator to treat renal colic and dysmenorrhea (agonizing menstruation).It has likewise been utilized to alleviate side effects brought about by respiratory disarranges and to invigorate the development of hair. Customarily, rosemary has been utilized for improving memory, and has been an image of recognition and kinship for quite a long time. In Morocco, rosemary has been utilized to treat diabetes and (hypertension). The most investigated constituents of rosemary are caffeic corrosive and its subsidiary rosmarinic corrosive. These mixes are thought to have cell reinforcement impacts and are being read as likely treatments for disease, hepatotoxicity (liver poisonousness), and i ncendiary conditions.Currently, accessible investigations give some guarantee for rosemary in the treatment of nervousness/stress (fragrant healing) and alopecia (male pattern baldness). Current restorative employments of rosemary incorporate rewarding cellulite and wrinkles, and normalizing unnecessary oil emission of the skin. Germany's Commission E has affirmed rosemary leaf for treatment of dyspepsia and rosemary oil (utilized remotely) for joint torment and poor dissemination. Proof These utilizations have been tried in people or creatures. Wellbeing and adequacy have not generally been proven.Some of these conditions are conceivably genuine, and ought to be assessed by a certified medicinal services supplier. Alopecia areata (male pattern baldness): Rosem

The Ancient Japanese Ninja Essays

Blog Archive Mission Admission Meet the Admissions Officers

Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at MBA Mission are strong believers in students  helping students go  beyond the websites  in order to  truly experiencing MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location.   At Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni from top-schools as well, and ask each of them the questions that you need answered all in a risk free environment. We have attached a calendar of North American events below. Visit the MBA Tour website for more information on each event: Sep 2, 08   Chicago Sep 4, 08   Houston Sep 6, 08   New York City Sep 7, 08   Washington DC Sep 9, 08   Atlanta Sep 11, 08   Boston Sep 13, 08   San Francisco Sep 14, 08   Los Angeles Share ThisTweet Blogroll Mission Admission Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at mbaMission are strong believers in students helping students go beyond the web sites in order to truly experience MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location. At MBA Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni, from top schools and ask each of them the questions that you need answered â€" all in a risk-free environment. We have attached a calendar of North American events below and will be attending several of the events ourselves (stay tuned to find out which ones). Visit the MBA Tour web site for more information on each event: Thurs., Sept. 2, 2010 Houston Sat., Sept. 11, 2010 Boston Sun., Sept. 12, 2010 Washington DC Tues., Sept. 14, 2010 Chicago Sun., Sept. 19, 2010 New York City Mon., Sept. 20, 2010 New York City (Euro MBA) Thurs., Sept. 23, 2010 Atlanta Sat., Sept. 25, 2010 Los Angeles Sun., Sept. 26, 2010 San Francisco Share ThisTweet Mission Admission Blog Archive Mission Admission Meet the Admissions Officers Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As you no doubt know, we at MBA Mission are strong believers in students helping students go beyond the websites in order to truly experiencing MBA programs, thereby ensuring “fit.” Far too many students rely on rankings, which are arbitrary and fluctuate wildly, and do not really take the time to get to know the character of their target programs. A priori experience is truly invaluable as you seek to identify your ideal match â€" to that end, the MBA Tour presents a tremendous opportunity for you to meet with many MBA Admissions Officers from MBA programs around the world, by bringing them all to one location. At Tour events, you will have the opportunity to interact with Admissions Officers, and often students and alumni from top-schools as well, and ask each of them the questions that you need answered â€" all in a risk free environment. We have attached a calendar of North American events below and will be attending several of the events ourselves. Visit the MBA Tour website for more information on each event: Sept. 3, 2009 Houston Sept. 8, 2009 Chicago Sept. 10, 2009 Atlanta Sept. 12, 2009 New York City* Sept. 13, 2009 Boston Sept. 20, 2009 Washington DC Sept. 26, 2009 Los Angeles Sept. 27, 2009 San Francisco *mbaMission in attendance. Share ThisTweet Mission Admission

United Arab Emirates Oil Free Essay Example, 2250 words

The UAE is also diversifying its economy through a huge construction boom, an enlarging manufacturing baseline, and a prosperous service sector. There is a current $350 billion in an active construction project. Examples of these include the Buri Khalifa that is slated to be the tallest building in the world, Dubai World Central International Airport slated to be the most expensive ever built airport when it is completed and the three Palm Islands slated to be the largest artificial islands in the whole world. Other projects are the Dubai Mall slated to be the largest shopping mall in the world and some man-made archipelago named The World that aims at increasing Dubai s tourism industry that is also growing fast. In the entertainment sector, the construction of Dubailand that will be twice the size of Disney World and also the construction of Dubai Sports City that will provide homes for the local sports teams and will be part of the future Olympic bids. The United States companies can be interested in these construction opportunities. The UAE must be a first-mover in the creation and use of new machinery, which could be done with help from U. S.We will write a custom essay sample on United Arab Emirates Oil or any topic specifically for you Only $17.96 $11.86/page Also in the complex, we have a chief power plant having a connected water unit, a steel fabrication unit, and some aluminum smelter unit. The complex is undergoing an expansion; a large global passenger and a cargo airport named Dubai World Central International Airport are also planned in the complex.

Design And Prototyping For The Same Problem Space Essay

In this essay, I will introduce what I did in this semester of this course, and also will outline what I learnt from this course and in the process of the design and prototype making. Meanwhile, I will reflect what I would to do if I met the iteration of design and prototyping for the same problem space. And in the last part of this essay, a reflection analysis of the project, which related to the theoretical context provided by the lecture material and self-directed research will be provided in this essay. PROJECT DESCRIPTION (INDIVIDUAL PART) In the beginning of this semester, everyone in this course are asked to come out a project idea, and it is about produce a social and web/mobile technologies can be applied in way which can help people that can doing something differently in some domain, and the domain in this task is â€Å"news†, in other words, we need design a web/mobile technology that can innovate â€Å"news†. In my personal project idea, it is about an app, which can explore news around you. As the most important part of this semester, each team in DECO3500 is asked to pick one project idea from all students in course and develop it. And I am in team Shakespeare that is a harmonious and friendly team, and four members are work hard in whole semester. Team Shakespeare is focus on a brand-new mobile application â€Å"Shake Shakeâ€Å"; it is an Mobile application which could save users’ time within a build-in news search function to explore the news around the user throughShow MoreRelatedUsing Lego As Tools For Teaching930 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. Encourage the qualities of inquisitive ness, self reliance, and self confidence in children.(Play-well.com/mission) Play-WellRead MoreUsing Lego As Tools For Teaching926 Words   |  4 Pagesattitudes for those students who generally shy away from STEM subjects. Play-Well programs provide a fun and easy ways to teach STEM lessons using LEGO ® as tools. Their STEM curricula is based on following their core principles of STEM learning: 1. Build problem-solving skills. 2. Provide an opportunity for creative expression. 3. Foster a greater appreciation of how things work. 4. 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Media s Perception And Fear Of Crime - 1445 Words

As with most controversial issues, it is clear that the media play a strong role in people’s perception and fear of crime. Psychologists have proven that cognitive biases can skew our perceptions (Fogg, 2013). Crime is very prominent is all media and Robert Reiner (1997) claims: The risk of crimes as portrayed in media are both quantitatively and qualitatively more serious in the media than the official statistically recorded picture. Reiner (1997) continues to argue the disproportionate representation of crime, in particular those that are violent focus heavily on arousing curiosity and making criminal activity almost exciting. The Home Secretary, Mr Alan Johnson, was to suggest that maybe the government were not doing enough to convince citizens that the Crime survey statistics are reliable and people should be reassured that crime rates are falling (BBC, 2009). In 2012, Jordan Cashmore, a criminology student completing their dissertation, was the first to introduce what would become known as â€Å"Fear of Crime – Media Feedback model† The model, Figure 5, demonstrates how media depiction of crime can accelerate fear, in turn causing changes and restrictions in behaviour to want to stay home for fear of crime and whilst being at home therefor being exposed to even more media. Fig. 5. The Fear of Crime-Media Feedback model. (2012) However, much discussion has taken place as to the validity of those studies which are meantShow MoreRelatedRealtionship Between the Media, Public Perceptions of Crime and Police1553 Words   |  7 PagesDoes the media and the amount of exposure to specific news media affect fear of crime? 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In recent years the lines between crime entertainment and crime information have been significantly blurred. The mass media often influences how people see crime, with the bombardment of criminal images and violence, it serves toRead MoreThe Impact Of Media Coverage On The Public Perception Of Missing Children916 Words   |  4 PagesWe are not faced with the concerns of crimes unless we are the victims. We depend on communication outlets to stay updated with local, state and international events. The actual number of children miss ing is alarming and yet unknown. Influences on the public perception The writer of this chapter pinpointed the views of the world in a great way. There are many influences on the public perception of missing children. During the reading, it was noted that media coverage has a significant impact on society’sRead MoreThe Media And Gun Violence894 Words   |  4 PagesMedia and Gun violence A current most spoken issue among the public media is gun violence or mass shooting however the crime is not as many as it was twenty years ago. The term mass shooting does not have an official set of definition yet, but the term indicates crime which is killing as many people as possible in a short time frame. The Federal Bureau of Investigation defines it as â€Å"actively engaged in killing or attempting to kill people in a populated area† (Sam Brock, Rachel Witte, and JoeRead MoreShould Marijuana Be Banned?1580 Words   |  7 Pageslot of them describe themselves as being superman [on ice], he said. The price is going down and the quality is going up. However the Media’s representation of the drug and regarding young people make it seem as if there is a crisis forming the media is often to be accused of brain washing society through the descriptive ways of labelling different groups of society however Australia is not seeing an ice epidemic, experts have warned .( Professor Alison Ritter, deputy director for the National

Events Planning and Management Brand Manage

Question: Summarise Virgin Atlantics background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources. Develop a SWOT analysis to identify Virgin Atlantics current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites . Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts. Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantics events, promotional activities and target audiences . Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts. Classify at least four Virgin Atlantic events using the model you have provided. Explain the impact of Virgin Atlantics marketing and events strategy. Answer: Background/ Introduction The Virgin Atlantic (VA) Airways was founded in 1984 by the Richard Branson's Group and has been into operations since then. Virgin has grown to become the second largest carrier in Britain, and it operates in the world's major cities. The Airline enjoys consumer loyalty and recognition globally because of its innovativeness, world-class customer services and on time deliveries (Virgin Atlantic, 2015, p. 2). The management focusses on customer driven services which emphasize on innovation, fun, quality and giving customers services worth their money. From the beginning, Richard Branson's aim was. "To provide the highest quality innovative service at excellent value for money for all classes of air travellers (Virgin Atlantic, 2015, p. 4)." Virgin Atlantic operates thirty routes globally which have been classified into the following market destinations: Ten routes to the United States Six Routes to Asia Four routes to Africa One Route around the Indian Ocean One Middle East route Eight routes to Caribbean destinations. 51% of the Virgin Atlantic's shares is owned by the Virgin Group while 49% is owned by the Singapore Airlines sold by Richard Branson in 1999 at a cost of 600.25 million (Virgin Atlantic, 2015, p. 35). The company is governed by a 19 member official board under the leadership of Craig Kreeger as the Chief Executive Officer and Richard Branson as the Chairman. Through this management, the company's corporate goal is simply to build its foundation by focussing on leisure and business markets and offering effectiveness and efficiency to the customers (Virgin Atlentic, 2015, p. 23). The company's success is shown in its recent reports. As at December 31st, 2015, Virgin Atlantic was valued at 289.4 million compared to 122. 5million during the 1999 fiscal year. Likewise, its turnover and pre-tax profit were 2,781.9m and 22.5m respectively in 2015. The before-tax profit was a 10.1m improvement from the profit posted during the 2014 financial year (Virgin Atlantic, 2015, p. 36). SWOT ANALYSIS This section considers the Virgin Atlantic's Strengthens, Weaknesses, Opportunities, and Threats in 2015. Strengths The company' brand are recognized globally Virgin Atlantic enjoys a strong brand image and a positive perception among its customers. The brand is associated with quality, individuality, fun and the value for money. The company has won numerous awards from its brands and effective advertisement campaigns (Virgin Atlantic, 2015, p. 23). Enjoys an active network in North Atlantic The North Atlantic remains core to the Virgin Atlantic since its foundation. The North Atlantic, which comprises of Caribbean, contributed to two-third of the company's earnings in 2013. Virgin Atlantic is a major competitor between the U.S. and the U.K markets after British Airways (Virgin Atlantic, 2015, p. 57). The graph below shows the airway's performance in its North Atlantic network in 2013. The joint venture between Virgin and Delta has boosted its revenue The joint venture formed in January 2014 between the two airlines came with the ability to coordinate the operations between the two partners. The JV has been used as a competitive pricing strategy bringing a positive impact on the company's revenue (Virgin Atlentic, 2015, p. 43). Weaknesses Poor profitability record Before the 2015 fiscal year, Virgin Atlantic had recorded losses for three consecutive years. During the 2013 financial year, the company recorded a pre-tax loss of 74m as compared to 105m in 2012. Although the company is moving towards the right direction, the previous losses have affected its operations. The company's performance between 2005 and 2013 can be summarized as below: Under-capitalised balance sheet Virgin Atlantic under-capitalised its balance sheet considering its huge debt position which comprised of annual rental leases. The brand "Little Red" has not succeeded in the market forcing the VA to pull out of the domestic UK market. Opportunities The VA's relationship with Delta is likely to improve cost synergies VA should build its capital base from the Joint Venture to drive its cost synergies. The strategy would be beneficial to the two companies over time. A 1 ppt reduction on the operating cost would result in 0.5 ppt gain on the operating margin. Joining and alliance VA is not a member of any global alliances. However, the management has been considering to join a branded alliance to enhance its future growth opportunities. Using its Boeing 787,788, and 789 to assist in reducing its operating costs and invent new route networks. The Boeing deliveries are known for their efficient engine and lighter fuselage which would help in the cutting of costs. Threats Over-concentration on the North, Atlantic network makes VA less diversified in its operations. This leads to overcapacity which has resulted in demand and supply imbalance in other routes. The ongoing investigation by the European Commission on the Delta's non-EU investments is likely to affect VA's operations negatively if confirmed and restrictions applied. Fierce competition from the Gulf airline especially on the Europe-Asia route is likely to lower VA's revenue in future. Marketing Mix and its Role The marketing theory states that a marketer should present the right products at the right time, in the right place and at the right place. A marketing mix comprises of elements such as product, Price, Place and Promotion (Alreck Settle, 1999, p. 49). The 4P's of marketing can be presented diagrammatically as shown below: An effective marketing mix should meet the conditions stated below: The product should have the right features working well and good packaging that meets the customer needs. Customers have become price sensitive. Therefore, the right pricing strategy ought to be used. The products should be well positioned and available when required by the customers. Marketers should ensure that goods arrive in the market at the right time and are positioned correctly to capture the attention of the potential consumers (Desmond Stone, 2007, p. 113). The availability and existence of the products should be communicated to the target market using promotion techniques. Effective promotion helps the company to increase its sales revenue (Hollensen, 2015, p. 88). By using a balanced and effective marketing mix, any organization is in the position of creating a competitive advantage in any market. Marketing mix addresses the needs felt in a particular market segment. The mechanisms are used to ensure that the message contained in the brand had been communicated to the targeted people, in the right way, and at the right time (Ferrell Hartline , 2010, p. 75). Application of Marketing mixes by the Virgin Atlantic First, the VA's marketing team thoroughly checks its products to ensure that they meet the needs and the demands of the customers before they are released in the market. The company knows the importance of making a long-term impression with its customers using TV advertisement campaigns. The VA's brand is easily recognized using the colour red which symbolizes beauty, passion, and firey (Donnelly, 2015, p. 42). The products undergo several tests to ensure that they are fit for the customers. Second, the company has heavily invested in the promotion of its products. The marketing team involves an aggressive campaigning strategies to win more customers. Some of the marketing methods used are TV and online adverts, as well as promotional materials like flyers and banners (Davis, 2010, p. 111). Third, the VA's marketing team has to effectively decide on the prices of its respective products. Pricing is used to attract customers to the company by creating a positive impression about the company. The company uses a lower pricing strategy to gain competitive advantage. Likewise, the products are priced based on specific events, popularity of the destinations, and seasons are occurring in the particular markets (Hawkins, 2001, p. 53). Lastly, the positioning of the products is also important. The company uses easy to use and up to date websites and online sites to interact with its customers. For example, by simply typing "flights from the UK" under the Google search engine, the first advert to appear belongs to the VA (Donnelly, 2015, p. 42). A picture of the VA's marketing team Definition and classification of special events Diagrammatical presentation of definition and classification of special events conducted by companies is as shown below: Type of Special Event Description Business dinners Organized to celebrate milestones as well as bringing the management, employees and customers together Sponsorships and charity functions Sponsorships are used reward employees, increase customer loyalty, and attract new ones as well as raising money for charities. Networking events Aimed at reaching new customers, vendors and business partners Product launches Used to create product awareness among the customers. Customer and Employee appreciation parties Businesses focussing on customer retention host such parties to appreciate them. Board meetings Used to review the companys progress as well as formulating future strategies and goals. Shareholder meetings Such events are held to update the shareholders on the issues facing the company as well as its financial position during the fiscal year (Mullins Walker, 2012, p. 176). Press conferences These events are used to get media coverage of the existing and new products. Trade Shows Trade shows are used to position a company and its brands as a market leader VAs definition and classification of special events Type of Special Event Description Sponsorship VA has engaged in several sponsorship events since 2009. First, the company conducted birthday celebrations to its employees and customers. Second, the company engaged in retro advertisement events to create public awareness and media coverage of its products and services (Kotler, 2001, p. 54). Corporate Social Responsibility In 2014, the company converted its run-down arts centre in Hong-Kong to embrace the local culture. Likewise, in 2008, VA painted schools in Nairobi, Kenya as well as helping 1,500 villagers to access fresh water as part of celebrating its 10-year operation in Nairobi (Donnelly, 2015, p. 43). Small events The company uses press sides and Roadshows to create public awareness. Likewise, stewardesses are sent globally to give out virgin branded diaries to shopping centres and newsrooms. The events aim at keeping Virgin brands memorable and fresh in the minds of the potential customers (Mohr, et al., 2013, p. 43). Attracting stars and celebs With the help of Richard Branson, the company has attracted renowned stars and celebrities used in launching its new products. For example, in 2007 the company contracted the Spice Girls to open its Heathrow terminal (Mullins Walker, 2012, p. 71). Marketing and events strategy Even though Virgin Atlantic is a major competitor in the global airline business, it has come up with the most effective marketing and event management strategies to gain recognition. To create marketing and events strategies, VA took the following initiatives: First, the company classified its customers into adventurous, Mavericks and pioneering. After the classification, the company developed strategies to make the experience of their customers to be ultra-cool and fun. For example, the customers can get nail clean up, food and drinks and massages once on board (Virgin Atlentic, 2015, p. 55). Using the hashtag, "#FITFOO" to replicate its tag name, "Flying in the face of ordinary", VA is effectively positioned in the market. In short, VA through effective marketing and event strategies, the company has become known by the customers irrespective of fierce competition from industry giants like the British airline and the Delta Airlines (Virgin Atlentic, 2015, p. 57) References List Alreck, P. Settle, R., 1999. Strategies for building consumer brand preference. J. Prod. Brand Manage, Volume 8 , pp. 130-144. Baker, M. Hart, S., 2007. Product Strategy and Management. London: Pearson. Chernev, A., 2014. Strategic Marketing Management. 8 ed. Syndey: Amazon. Davis, J. A., 2010. Competitive Success- How Branding Adds Value. Chichester, UK: John Wiley Sons. Desmond, J. Stone, M. A., 2007. Fundamentals of marketing. London, UK: Routledge. Donnelly, R., 2015. Virgin Atlantic: Marketing Excellence. Journal of Marketing. Ferrell, O. C. Hartline , . M. D., 2010. Marketing Strategy. 5th edition ed. Chicago: South-Western. Hawkins, D. I., 2001. Consumer behavior: Building Marketing Strategy.. 8thed ed. Boston: Irwin. 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